Select Page

Knowledge Panel

Knowledge Panel information where business results provide a snapshot picture.

Posted on

More Information via the Knowledge Panel

Knowledge Panel, you may be asking yourself. I can guarantee you that you have seen one. Google knowledge panels on the right of the page usually appear whenever you search for corporations, local establishments, people, places, movies, etc. They contain information about these people or businesses, depending on how much information about them is available. Some things usually found in the Google Knowledge Panels are where the company was founded, when it was founded, where its situated, etc. and where the person or group of people were born, when they were born, etc. and they also tend to contain pictures of the subject of the panel.

What is Google’s Knowledge Panel?

Have you ever searched for a small business website or product and been provided with a wealth of information on the right side of their search results? The information in this box is called the Knowledge Panel. Google’s Knowledge Panel offers broad information on corporations, local businesses, famous people, brands, and movies. Knowledge Panel essentially gives searchers an overview of information related to a given entity while providing additional and related content. More importantly, it offers visitors a snapshot picture and business contact information.

Importance of the Google Knowledge Panel for Businesses

To Google, a business is an entity that relates to others. Relations could be by location, products, industry, and competitors. Everything is somehow interconnected.  The semantic understanding of entities allows the search engine to connect the dots between data across multiple sites on the web. Hence, the Knowledge Panel is a way that Google uses this semantic knowledge.

So how does the Google Knowledge Panel benefits local businesses?  It’s pretty simple; it provides information such as displaying information like phone numbers, addresses, hours of operation, and more.  It shows locations with a link to Google Maps so consumers can find their way to the premises or place. Of course, this is particularly relevant for businesses with brick-and-mortar stores.

Remember, the critical mission of Google is to organize all the information on the web, and Google’s Knowledge panel does an excellent job of making life that much more straightforward. Incredibly when finding content on disorganized and less intuitive websites can be challenging?

This makes life easier for users, who can directly find information about local businesses on the search result page. Instead of clicking through websites or checking out different review sites, customers can quickly see how others rate businesses and what the company or product is.

Ultimately, Google Knowledge Panel makes life easier for users and promotes information regarding businesses by having a dedicated place on the search results, and all should utilize it!

Knowledge Panels are beneficial for businesses.

Be it a large international corporation or a small business, more exposure, and positive information online will benefit you in the long run. In fact, within the context of search optimization for businesses, Knowledge Panels are instrumental in boosting companies’ visibility. Adding a Knowledge Panel for branded searches helps bury the ads and get your business or product more prominent. These AdWords ads are typically from your competitors, and generating a Knowledge Panel for your brand pushes these down below the fold. In some cases, Google could potentially cease to include the sidebar ads altogether.

Negative reviews will be present if you’re a business with some rough days with your customers and have not had the opportunity to resolve these disputes. One of the most effective ways to reduce the visibility of negative Google reviews in branded search results is to switch Google from showing a local Knowledge Panel to a brand panel. A brand Knowledge Panel does not focus on the regional aspects of a business (their address, phone number, hours, and reviews) but instead on more important things for a brand – what they do, who their leadership is, what their social profiles are. Such a simple switch could get your business back on track with more traffic and positive online exposure.

Drawbacks of Knowledge Panels

Making sure a business is listed in the Knowledge Panel data sources also can create some adverse side effects. For example, creating a Wikidata profile will be very simple as long as there is access to reliable sources, but creating a Wikipedia page could be far more complex. This is because Wikipedia can be edited by anyone, including attackers, with their agendas. Hence, setting up a Wikipedia page could potentially be harmful.

Types of Knowledge Panel

There are two types of Knowledge Panels: brand/personal and local.

Brand panels contain general entity information, including social profiles, product descriptions, and the entity’s creation date.

Local panels contain locally-focused details, including locations, building addresses, Yelp pages, and reviews.

The type of business determines what graph displays in the Google Knowledge Panel. A strictly online company would have a brand graph because there is no physical location. Establishments with a firm name and brand, such as Disney World, would have a local graph. There are also some instances where the type of graph might vary. An example of this scenario would be companies with only a few locations. In this situation, a branded graph would appear for nationwide searches and a local graph for those close to the businesses’ physical establishments.

Knowledge Panel Examples

Real Estate Knowledge Panel

An example of Zillow, a real estate company’s local Knowledge Panel, shows photos, stock price, location, revenue, and the “People also searched for” section.

As can be seen, the snapshot picture provides a great deal of information and allows credibility and trust to be built virtually immediately.

Not taking advantage of branded Knowledge Panel panels can result in a lost opportunity. These cards help users engage with your brand by grouping nice-to-know information together, such as a basic description, stock price information, and one or two notable facts.

These cards contain a great deal of information for searchers and can also link directly to your website and social profiles. Depending on the type of business, mobile searchers may even be able to access search boxes and browse products now through your Knowledge Panel card.

Nonprofit Knowledge Panel

It does not just profit businesses that have exposure via Knowledge Panels, but nonprofits too.

A typical example would be the American Red Cross. Besides pulling some information from Wikipedia, you can also see that the customer service phone number is visible and the purpose of this organization.

Famous & Influential People Knowledge Panel

Knowledge Panel for Famous & Influential People

Online content is immediately available. Thus Googling for prominent figures has allowed a Knowledge Panel category to be assigned to them.  In addition to famous individuals, such people have also morphed into brand names. For example, searches for prominent figures like “Martha Stewart” amount to much information in one area. Knowledge panel cards like this are a great way to group your social media presence and help you influence how you’d like your name and company to be perceived.

Getting a Brand/Personal Panel

Applying for a branded or personal one is a little more complicated than using a local one since Google has to decide if they want one made for you. You or your brand’s authority plays a significant role in determining whether or not a knowledge panel will appear for you. If you or your brand has an already-made Wikipedia page, you will most likely get your own Google knowledge panel. To verify your knowledge panel, you must sign in to your Google account, log into your business/company’s official page and confirm it.

Local Businesses

Local businesses stand to gain the most from the Knowledge Panel. For example, customers can find exactly what they are looking for via a Knowledge Panel will most likely increase the customer conversion rate.

Specific information available on a card would be:

  • Customer reviews.
  • Critic reviews.
  • Daily hours.
  • Popular times.
  • Reservation options.
  • Phone numbers.
  • Directions.
  • A link to your website.
  • Area of service.

For example, allowing people to book a table or make an appointment directly from Google’s Search Engine Results Pages (SERPs) will save time for customers. After all, that’s what customers want, don’t they? 

Another example is to know what the popular times are for that business. Maybe you want to avoid the rush and not be waiting for that swim at LA Fitness or even to pick up an online order from a local hardware store.

These are just some benefits small and large businesses can gain from this feature. Other examples could include the area of service provided by a map.

To get the most out of your local Knowledge Panel card, you must ensure your business is integrated with your Google+.

Media Movies, TV Shows, Books, Music…

If you’re a movie fanatic, and many of us, maybe? Then you’d be interested in the rating, trailers, cast information, and release dates. Depending on your local cinema, you may have even bought your ticket with a card. Similarly, lanyou’ven a Knowledge Panel card is a great way to influence SERP visibility and click-through rates if you’ve ever written a book.

Nutritional Information

Our lifestyle is determined by what we consume, and it is not better to have information on what we eat. The Knowledge Panel is a great way to impart commonly searched information, such as links to recipes, food composition, calories, and other nutrition facts. More importantly, this is a perfect option if you’re a business or professional dealing with food.

For example, creating meal plans or sharing recipes with the web crowd is one way to get more exposure.

Products

Many small businesses and innovators have built their businesses around specific products. Then why not share your innovation on the web? Product cards are the perfect option and function similarly to company Knowledge Panel cards. Hence, having such information will increase brand awareness and click-through rates.

However, unlike company Knowledge Panel cards, product cards don’t necessarily get prime real estate on SERPs unless you have a superior product, such as an iPhone. Usually, the top of the page is taken up by sponsored ads.

Data for Knowledge Panel

The Knowledge Panel uses data from the Knowledge Graph, which Google describes as “A massive graph of real-world things and their connections, to bring you more meaningful results.” The Knowledge Graph is a massive database of people, places, and things Google has compiled, compared, and connected to give better search results beyond what terms were entered during a search.

When creating its Knowledge Panels, Google frequently scrapes information from online databases, social profiles, and other websites. The five primary informational databases Google uses to populate its Knowledge Panels include:

  • Wikipedia – Wikipedia is an online encyclopedia. Google frequently scrapes Wikipedia entries when building a Knowledge Panel.
  • Structured Data – Schema markup on a website gives Google instructions on what the date and text on a page mean.
  • Google Plus – Google+ is Google’s social media platform used by Google when forming a brand and local Knowledge Panels.
  • Freebase – Freebase is an online database. It is not as large as Wikipedia, but it is still a significant structured data source. Freebase entered a read-only mode in early 2015, so the database is no longer editable.
  • Wikidata – A structured database maintained by Wikimedia, the same company that runs Wikipedia.

How to edit Knowledge Panels

Google now allows users to suggest edits to Knowledge Panels after proving that they represent the entity in the Knowledge Panel. Individuals and organizations with Knowledge Panels can use a verification process to claim their panels and update them accordingly.

The steps involved generally are:

  1. Search for your name or organization to bring up the Knowledge Panel you wish to edit.
  2. Tap on the prompt that reads “Suggest an edit.”
  3. Prove that you represent the entity by signing into Google.
  4. Subsequently, the Knowledge Panel can be updated and additions made.

Final Thought on Knowledge Panels

Knowledge Panel provides an excellent opportunity for professionals and businesses to connect with existing and potential customers. More importantly, it provides customers with immediate results and fewer clicks to the content they may be looking for. As you can see, Google has streamlined the content availability process instead of sifting through sometimes large websites to get store hours.

A Google knowledge panel is a massive aid in conducting web searches and making your business, product, or yourself prominent online. Local search panels are not difficult to get, so if you can have one of your own, you should go for it. After all, it is very helpful in gaining online exposure.

Posted on: UpCity.com

 

Have Web Design or SEO Questions?

Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.

Healthcare

Healthcare Web Design Services

We offer a range of medical web design services for the healthcare industry. Our medical website solutions branch out to all areas of the healthcare field. Dental web designers' effective dental web design services serve Dentists, Dental Clinics, specialized  Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client for whom we have helped the site gain an online presence.

Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, Chiropractors, Psychiatrists, Veterinary practices, and other healthcare-related practices. Connect with one of our web designers today.

 

 

Services Sector

Professional web solutions for the services sector

Our website builder and SEO services assist all types of businesses. Some of which include:

Professionals

Web Design & SEO for Professionals

 

 

 

Others

Web services for other industries

Website design services that benefit nonprofits, such as religious centers and churches, have always been part of our portfolio. For example, we manage the local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit, VillageFamilyProject.com website. Other nonprofits we are working with include TruthPharm.com.

We give back!

As part of giving back, we help nonprofits. We don't profit from any nonprofit website design or SEO services provided to nonprofits. If you have a great cause you are working for, let us help your nonprofit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can fix a broken website and get your charitable cause or church back on track.

Regarding web design and online marketing, we serve other industries such as Home Owner's Associations websites, Government Agencies, and political parties.

We can get your business a Knowledge Panel

Delivering Effective Web Design & Online Marketing Services

Local Web Design Services for Small Businesses

You've come to the right place if you're looking for web design, website development, a new website, or a need to revamp an existing small business website. We understand business owners, and the website benefits your business needs. Besides, we know that being a website owner. You will want to see immediate results.

Furthermore, we can help your website reach an international, national, or local customer base. Besides, we know how to get your customers to you. After all, small business website development and SEO know-how are our specialties!

Our customers continually praise our web design services.,check our reviews!

We Deliver Effective Web & SEO Services

Our website developers specialize in delivering the best websites and nothing more. Developers and marketers that hold qualifications and experience allow us to provide clear and concise solutions significantly. Whether a simple website or complex or built on PHP or ASP, we will always keep you in the loop during web development.

Visualwebz LLC is the ideal firm to hire for your next project. Immediately after the launch of your website, we will work with you to improve your online presence. For example, our SEO specialists will help drive traffic to your website with this in mind. We will also ensure your web security - remember, you must secure your website from hackers. Similarly, other website design services include website maintenance, support, and testing.

Are you interested in our services? Or have some questions about our SEO Company or web design process? Even any questions regarding our expertise or web design costs? Then contact us today at (425)-336-0069. You may also want to check our reviews and learn why our customers like us! After all, our 5-star reviews tell prospective customers why we stand out regarding service, punctuality, quality, and affordability.

 

Resources & Links

Our Blog covers a range of web resources, services, practices, and trends in the areas of web design and SEO.

Marketing & SEO

Web Design & Website Development

Cities where we provide Web Design for small businesses:

Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may ask yourself why you need a website. Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services. For example, SEO will help the site be more visible and available during search results. Thus generating more website traffic and increasing sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. These include global and local presence, open 24/7, and outpacing your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and the USA. Our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Are you looking for a web design agency in Seattle or a website developer elsewhere?

Every business deserves a professionally designed website.

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Trust our professional web designing and online marketing experience as proven, inexpensive, and practical for small businesses and professionals.

Our local web design services are available locally in Seattle, Washington, and the USA. An agency that offers various web services, from custom web designs to SEO and supporting Seattle businesses with our WordPress maintenance.

Local Areas we serve in Washington.

Local cities where we offer web design services include Auburn, WA; Seattle, WA; Covington, Kent, WA; Federal Way, Tacoma, Olympia,  Issaquah, New Castle,  Lakewood, Gig Harbor,  Everett, Monroe, Mill Creek,  Milton,  Northbend, Puyallup, Redmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and  Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help—a recognized web designer as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many clients opt for custom websites to make the business stand out. A custom website built by a professional web designer will result in solid branding and allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Bellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington.

Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over! With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069.

Web Developers - We're not just a Web Design Agency.

Yes, we are a full-blown agency with a one-stop service. Our specialties are in web design, web development, and online marketing. Our web development services are available to Washingtonians or the west coast but all over Bellevue, Tacoma, LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium-sized business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company assists many businesses in and around Puget Sound. We do not finish there; we've also helped Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

Top Web Design & Digital Marketing Agency - Web Development and Online Marketing Experience.

Website Design - Call (425).336.0069

Best Web Design & Knowledge Panel Services

With our Knowledge Panel Web Design and Online Marketing, we can help your small business succeed. Be it a startup, elderly care, dentist, medical practice, an attorney with a law firm, day-care, investment firm, or hair salon. We can do it. Hire a local small business that will help your business grow. Our web design and SEO services are the best for companies. We back our word with over a decade of web design and online marketing experience.

Web Design & Knowledge Panel for Local Small Businesses

Web Design & Professional Website Development

Whether you are an attorney with a law firm, school, dentist, or any other small business, hire a local web developer for your web page design and online marketing services.

SEO & Knowledge Panel services available nationally

Besides providing SEO and online marketing to local businesses, we also offer such services to small businesses in other states. For example, local cities include Seattle, Federal Way,  Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Other states where we offer Web Design & Structured Data

Web Design for Small Businesses

Whether its an attorney, dentist, or any other type of startup or small business you may have? Contact Visualwebz for the perfect online solution. We have the right web development skills to get your business competing. 

Whether you’re exploring web resources or researching a website developer, your Kent Web Design can be reached at (425)-336-0069.

Contact one of our Web Design Experts Today.

Visualwebz has been providing individualized web design and online marketing services since 2008. 

Online Marketing, SEO services available to small businesses in:

Seattle Marketing Agency & SEO Consultant

Our tried and tested Small Business SEO Services help outrank competitors' websites and drive more traffic. Whether SEO for a dentist or promoting an online event, we have proven through many SEO case studies that we get it done! Ignoring our leading Seattle SEO marketing services could result in you missing many online opportunities and allowing the freedom for your business to expand.

Internet marketing is necessary to succeed online and help your business's current online standing. Our SEO Agency is a top-rated marketing agency that can help your business reach new heights and reach its maximum potential. More importantly, we can help pave the right path to making your website successful.

An SEO agency with innovative ideas, strategies, and solutions allows businesses to lead their industries. Our custom tailor-fit solutions help companies compete effectively, from local Seattle SEO to a global presence. We can help your Seattle business reach that desired ranking on search results.

We serve and help small businesses improve their online marketing presence via effective organic Seattle SEO and web solutions. Our Seattle website SEO practices have helped many companies gain the online exposure needed to attract traffic and generate sales. Following is a small list of cities where our outstanding and best Seattle SEO services are available.

Washington SEO, SEM &  Marketing Agency available in:

Our web-related services have delivered many solutions to small businesses in and around Seattle. Other local areas where our clients include: Algona | Auburn | Kent | Bellevue | New Castle | Bellingham | Factoria, Bellevue |  Federal Way | Fife | Kent | Renton | Kirkland | Issaquah | Lakewood |  Lynnwood | Mercer Island | Marysville | Mill Creek | Olympia | Redmond | Seattle | Tacoma | Kennewick | Gig Harbor | Vancouver.

Our SEO packages and marketing solutions are affordable and geared toward small businesses. In particular, companies in and around Seattle, Bellevue, Redmond,  Snohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO and web design company experts do not just make a promise but instead carry them out. The success we provide to businesses only helps them grow further!

Since the start of SEO, our SEO services and SEO marketers have focused on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys. Call an SEO Expert for a free, no-obligation estimate - at (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup,  Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services, web design, and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. As a Seattle web design service, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies and web design get positive results for our customers. As an established SEO consultant, we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services will be highly costly and outside your budget.

There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.

Visualwebz is a top Seattle web design agency recognized as Washington's leading advertising and marketing firm.

Web Design, Current Trends, and Online Marketing Blog Posts:

A Top Digital Marketing Agency in Seattle that provides various digital marketing services.

We have summarized some areas small businesses should know when having an effective online presence.

Digital Marketing Tips and Insights

Professional SEO experts should never leave clients in the dark! An SEO expert will always understand complex ranking formula fundamentals and SEO practices and explain SEO tasks and terminology to customers. All professional SEO teams know the type of marketing that best fits any business—for example, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Web Design Tips

Web developers are digital professionals who work as a team or independently. Some areas that they may focus on include:

More Blog Posts on Web Design, Online Marketing, SEO, and related areas:

Google Panel | Google Adwords | Google Trends | Rich Snippets |  | Internet Companies | HTTPS | | E-Commerce Website Developers | | 20 Years of Google | AI | Google Algorithms | Phishing & Compromising websites | Business Ranking in Seattle |  Smart Homes | Web Design History | Micro-animations & Micro-interactions | Drop shipping | Check our multi-page generator that helps create multiple landing pages | Structured Query  Language.

Many cheaper options are available, but you should know the pros and cons of more reasonable website costs. Also, why do affordable websites not consistently deliver what you expect? Connect with one of our web design or online marketers today. Also, we ask you to read our Seattle web design company reviews and see why our customers are glad they allowed us to work for them. Call us at (425)-336-0069.

Seattle Web Design Agency