11 Things You Can Do to Keep Your Website Out of Trouble

2. Website Backup Problems

We’ve experienced many first-hand issues with new clients not creating a backup and losing their websites. For example, one attack from a malicious source or some hiccup with the server could find you without a fully functional website. All your data and content will be lost without a good way to re-obtain it. That is, unless you back up all the most critical files, whether that be on a backup server or the cloud. Services like iDrive and Hosting backup are a few available options.

3. Site Optimization

Regarding our technological advancement, it only means that users’ standards are also on the rise. That said, almost nothing can be worse than a website that moves like a snail. In other words, it is not optimized or structured for the user experience: images could take too long to load, videos buffer, content displaying slowly, and more. 39% of people will click off your website if the page does not load within 2 seconds. Ensuring that you invest the proper resources to ensure that your website runs at its peak performance is essential to retaining users.

4. No Social Media Presence

Social media presence is a core part of connecting communities and people. It’s one part of online marketing that helps drive traffic to websites!

5. Lack of data analytics

One big mistake that can happen early on for websites is a lack of data analytics. Properly keeping track of your website’s performance is critical to learning what needs to be done to continue growth and adapt to market changes. Without this vital data being recorded, tracking what you need to do to improve your website is almost impossible.

6. Website Problems Due To An Outdated Website

Websites undergo many design changes throughout their existence. A huge reason for this lies in the site not wanting to look outdated. For example, an obsolete website would convey that the business is not at the forefront of technology and losing potential customers. A huge factor in determining whether or not it’s time to do something about it is looking at your data analytics. If you notice the trends dipping downwards, whether the site becomes difficult to navigate or doesn’t stack up to how it used to, the reasons could point to the site becoming outdated.

7. Lack Of Maintenance Causes Website Issues

Your website may be the best in the business today, but as it grows and time goes on, it must be maintained to adjust to the growing needs that come with it. For example, many WordPress websites are just built and handed over to their owners, and when they do not update or maintain them, they are bound to fail. To maintain problems, WordPress or any other type of website must be maintained. 

Codes and servers must constantly be updated and maintained to meet optimal standards. This means more than just on the backend; this would also include design and site optimization.

8. Non-Mobile Friendly

Another issue that websites run into is the audience of mobile users. The number of users on mobile devices will only grow. The standards for websites on computer browsers may be high, but it is even higher for mobile users. Thus all websites should cater to this market.

9. Bad Reviews/Branding

A website can be excellent and exposed to a series of social media outlets, such as big-name brands like Twitter, Google, Facebook, and so forth, but this can all be negated by receiving bad customer reviews. Thereby your website or company branding will take a massive hit that can lower your site’s growth and potentially even lose business.

10. Grammar and Typos

A website that contains erroneous digital content, such as spelling errors or any mistakes, detracts from the overall professionalism of the site. By far, this is one of the most volatile interactions between the users and your website. Mistakes may happen, and things might slip through, but this is one of the easier things to deal with. Always proofread and double or even triple-check before the website goes live.

11. Security

• Another backend potential for keeping your website out of trouble is keeping the website secure. The internet is a scary place. Hackers and online attacks are trying to access your personal and financial information. Ensuring the website has an SSL certificate (Secure Sockets Layer) installed is one of the first things that should be done. In turn, this will keep the transmitted data encrypted, so you aren’t sharing essential data with the world.
• On top of this, doubling down on security is essential if your website deals with users’ data, such as passwords or other sensitive information. Websites like Yahoo and eBay are some of the most notable ones that have been breached recently, and billions of users were affected by the fall-outs. Hundreds of millions of dollars in value were lost due to such breaches.
• There are many steps to ensure your website is safe. The most important ones: keeping all your software up to date, using a secure host, and constantly scanning your website for vulnerabilities. Doing this will give your users a sense of security that your website will withstand any attacks from outside sources.

Website Trouble

Many things can go wrong for a website, ranging in severity if handled correctly. Websites agencies and webmasters, big and small, deal with these issues and constantly work to fix the problems as they come up and ensure nothing major happens that could jeopardize the site itself. It is up to you, the website owner, to ensure you run it to the best of your abilities.

Hopefully, a summary of these website troubles will shed some light on what you must deal with to keep your website functioning normally.