Google Ranking Algorithms

Google Ranking Algorithms and understanding key areas that help SERP results.

What are Google Ranking Algorithms

Googling has become the norm for finding websites, services, and products. Hence, as a small business, understanding Google ranking algorithms is essential to know how to be good at SEO (Search Engine Optimization). Understanding the “inner working” of Google’s ranking algorithms will allow you to optimize your website to get a higher spot on their search engine.

It should be known that Google’s search ranking algorithm is not made available to the public, including online marketers. Hence, the best approach to effective online marketing is to meet the guidelines Google sets. After all, following rigid rules will assist in your website ranking and drawing traffic to your website and help your business flourish.

Why care about Google’s ranking system?

As you know, the more exposure you have and the more people you know about you, the easier it is to sell or influence people. So, to get more people to visit your business website, choosing the right online marketing firm will determine the ROI.

As of right now, there are over 644 million websites out there. Why would you want to be a drop in the bucket and get buried under your competition? You want to be the one that can reach your customers. But, to do so, you need to learn what the search engine guidelines and rules are. Of course, this will allow you to compete more effectively.

How Google prioritizes search results

Google has an iron grip on the intricacies of its algorithms. Even though they keep it under wraps and are very vague in their wording when they release updates on their search engine, marketers and web developers can reverse engineer some of the details by looking at data and seeing what works. By doing this, we can see the overlaying, general rules that they abide by to give you better, the most relevant results. For example, Google uses a complex algorithm of over 200 ranking factors.

One of these factors is known as Page Rank. Page Rank is how many references a specific page has by the number of times another web page referred to it. By doing this, Google can determine what web page is used as an authority within the subject being searched for.

A great resource when it comes to how Search Algorithms work is: https://www.google.com/search/howsearchworks/algorithms/

What is Page Rank?

Page Rank is one of Google’s key algorithms to prioritize web pages to give a more relevant result to the user. Larry Page and Sergey Brin thought it up while working on obtaining their Ph.D. at Stanford University. The idea came about during their research papers.

The idea is that research papers with multiple mentions had more authority because the referring papers had enough trust in the paper that they used it as an authoritative point to prove their own idea. This is a compelling idea and a clever way to sort through many irrelevant web pages on the World Wide Web.

Compelling, engaging websites get more traffic.

Google’s algorithm considers how compelling and engaging your website is to users. But how do you make a website that is more compelling and engaging? To answer that, we should look at what experience has told us. To make a website more practical for a user, you must write content that will make your traffic consist of users that have already been to your website.

You should not fill up your website with useless information and things that only “fluff” it up, even stuff it with keywords. Users are there to get straight to the point and want your website to answer their question(s). After all, they have more important things to do than browse your website and get frustrated. They aren’t there to be bored to death by irrelevant facts. It would help if you focused on your benefits instead of your features.

Content structure

Another factor is called “Session duration,” which is the amount of time someone has spent looking at the content you have provided with a good content structure. To achieve a higher session duration, you cannot just give them the answer they are looking for anymore. A good content structure comprises headers and subheaders that break apart your writing. It also consists of clearly cited research, numbered lists, bullet points, and supporting images. Hence, the reader can read the content more clearly, and easily transition from one section to the next.

All of this allows the user to stay on your website longer because they are more engaged. It also increases how much a reader can take away and be educated with new facts, not just any old mundane information they may already be familiar with. Hence, having a clear structure to your content and quality content will increase the likelihood of them returning or sharing your web pages.

Have a secure website

Google Ranking Algorithms will boost your website if it’s HTTPS/SSL. Google looks at whether your website is secure and trustworthy. After all, an unsafe website for visitors will result in the likely hood of their information being compromised and put them at risk. If you look at the web address and see a padlock, followed by “HTTPS,” the chances are that the website is safer.

HTTPS stands for Hypertext Transfer Protocol Secure and is obtained by a domain to secure the link between a user’s browser and the web server with encryption technology. SSL stands for Secure Sockets Layer and will safeguard the sensitive data between the two sharing data systems. It will prevent hackers and thieves from looking at what is being transferred and protect your passwords, usernames, and other data that you would rather not have untrustworthy people look at.

Topic authority

Your website needs to have a vision and a point to be seen as an authority. To do this, you must produce multiple content forms on the same topic. Hence, over time each piece of content you deliver will ensure that Google Ranking Algorithms fish out and identify authority. If Google sees you as an authority on the topic, it will give your website a higher ranking than websites they do not see as an authority.

The more authoritative Google sees your website for that particular topic, the better it will rank on Google’s SERP (Search Engine Result Pages). For example, our website services include online marketing, SEO, and web design. Hence all of our content is related to these topics. Thus allowing our articles and content to be more prominent in their ranking. Overall, content should be well thought out for better authority and not just randomly thrown into the mix.

Keywords

Stuffing keywords will not help your search results as much as they used to. But Google Ranking Algorithms still use this factor to determine your website’s rank. Keywords were essential before Google became more “intelligent” regarding how they looked at them. Before, they would look for the number of times the keyword would appear.

But now, they look at misspellings, plurals, paraphrasing, implied words, and different word order. So, for example, if I were to search Google for “Seattle Handyman,” the higher-ranked results would show me a handyman in Seattle and related services. It will show me specific results or sites that show evidence of Seattle Handyman. Also, if you have your cookies activated, it will consider your location to find the closest spots near you where you can find a handyman, especially if you type” “handyman” as your search query. Overall, quality content writing and keywords in the proper context will give you better results.

Meta tags

Meta tags aren’t something that is seen on web pages. They are hidden in the code right at the start of each web page. The primary function of Meta Tags for Google Ranking Algorithms is to provide metadata (data about data) on that document. The information provided, such as title, and page descriptions, are picked up by search engines. In addition, other data can also be made available to Google, such as the last modification, keywords, and the document’s author.

A vital Meta tag is the Description Meta tag, which describes the web page and the website. This description may be picked up by Google Ranking Algorithms and displayed as descriptions during a SERP. This description will provide potential visitors with a snapshot picture of what the page or website is about. Therefore, enough thought should be placed in the correct title representing your website or web page. If you choose not to write a description for your site, Google and Bing will write it for you. It’s always a good idea to give your description rather than having an algorithm write it.

Page Speed

Page speed can drastically affect your search results and is part of the Google Ranking Algorithms process. Especially on devices where the internet bandwidth is limited. For example, mobile devices. Hence, websites should be optimized for visitors to access your content immediately. Slower websites and web pages that take longer to download will result in the loss of potential clients and an increase in the bounce rate. Google strongly suggests that you keep your page loading speed under 3 seconds. It can be even more drastic if you are running an eCommerce website, where it is recommended to keep it under 2 seconds.

There are a few things that affect the speed of your web page. A small thing that weighs down the speed is font size, funnily enough. Although, the biggest thing that weighs down a website is the media. Media that you do not compress and optimize will result in users waiting for it to load. Subsequently, them giving up and leaving your site.

Overall, Google’s ranking algorithm is very complex, with numerous factors and criteria it considers when ranking. But, the more you know about it, the better you will do to help your website become more prominent and available to your market. In doing so, you can increase your ranking on Google to maintain and increase your sales and influence. Also, Google and other Search engine technologies will only become more intelligent. For example, Amazon Alexa and Google Home will be more than likely the next search engine frontier with Voice recognition.

If you’re looking for an experienced Search Engine Optimization service, contact us at Visualwebz LLC, we’d be more than happy to assist.

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Our website developers specialize in delivering the best websites and nothing more. Developers and marketers that hold qualifications and experience allow us to provide clear and concise solutions significantly. Whether a simple website or complex or built on PHP or ASP, we will always keep you in the loop during web development.

Visualwebz LLC is the ideal firm to hire for your next project. Immediately after the launch of your website, we will work with you to improve your online presence. For example, our SEO specialists will help drive traffic to your website with this in mind. We will also ensure your web security - remember, you must secure your website from hackers. Similarly, other website design services include website maintenance, support, and testing.

Are you interested in our services? Or have some questions about our SEO Company or web design process? Even any questions regarding our expertise or web design costs? Then contact us today at (425)-336-0069. You may also want to check our reviews and learn why our customers like us! After all, our 5-star reviews tell prospective customers why we stand out regarding service, punctuality, quality, and affordability.

Resources & Links

Our Blog covers a range of web resources, services, practices, and trends in the areas of web design and SEO.

Marketing & SEO

YouTube Marketing.
Ad campaigns and digital marketing tips.
Keep your website out of trouble.
Slow websites and ranking.
Social media content.
Essential website tools.
Alternatives to Craigslist advertising.
Our Seattle website SEO company has released an SEO Multiple Page Generator so that you can effectively manage content.

Web Design & Website Development

Confused with Googles Ranking Algorithms and not sure where to start?

Contact Visualwebz and we will provide you quality SEO Help.

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Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.

Healthcare

Healthcare Web Design Services

We offer a range of medical web design services for the healthcare industry. Our medical website solutions branch out to all areas of the healthcare field. Dental web designers' effective dental web design services serve Dentists, Dental Clinics, specialized Dental Practices, Orthodontists, Dentistry, and Dental Practices. For example, Bothell Dental Care is one client for whom we have helped the site gain an online presence.

Hire the best medical website developers for your healthcare website, dentist, or walk-in clinic. We don't end there with our website services but branch to other healthcare services like Doctors, specialist Doctors, Medical Services, Psychologists, Plastic Surgeries, Chiropractors, Psychiatrists, Veterinary practices, and other healthcare-related practices. Connect with one of our web designers today.

Services Sector

Professional web solutions for the services sector

Our website builder and SEO services assist all types of businesses. Some of which include:

Import Export, Distributors, Warehouses, Warehousing Outlets, B2B, and Franchises. Also, Consignment businesses like one in Tacoma, WA.
Manufacturing companies like Algonac Marine Cast outside Seattle, WA.
Mechanics, Car repair, Tow company, and auto shop garages.
Contractors, developers, and home construction companies.
Cleaning businesses like dry cleaning, web design, and carpet cleaning.
Car dealerships and auto repair centers.
Hairdressers, Hairstylists, spas, and salons.
All types of small businesses and startups.
Elderly care and Senior living web design services are also available.
Schools include daycares, home daycare, early learning schools, Montessori, and training centers.
The food industry, such as distributors and restaurants. Restaurant Chains, etc.

Professionals

Web Design & SEO for Professionals

We can help. Our accounting or finance-related firm's web services are affordable and specific to each business. Be it a small CPA or established CPA, accountant, Tax Services, or Tax Preparation Office.
Other finance areas include investment firms, financial advisors, financial consultants, and investment consultants.
We also help attorneys and law firms and provide the best law firm web design and SEO for any legal, attorney, or law practice. Also, our law firm website strategies aim at law firms looking for growth or law firms needing more online visibility. A good example is the NY Defense Attorney web design, where we took an old, outdated website and freshened it up.
Our web services include sports professionals and sports-related small businesses and start-ups.
Other professionals fall under the real estate sector.

Others

Web services for other industries

Website design services that benefit nonprofits, such as religious centers and churches, have always been part of our portfolio. For example, we manage the local Seattle Christianity website. Another example is redesigning a Seattle-based nonprofit, VillageFamilyProject.com website. Other nonprofits we are working with include TruthPharm.com.

We give back!

As part of giving back, we help nonprofits. We don't profit from any nonprofit website design or SEO services provided to nonprofits. If you have a great cause you are working for, let us help your nonprofit. We may even do it for free! Be it in Federal Way, Bellevue, or New York. We can help you get results. We can fix a broken website and get your charitable cause or church back on track.

Regarding web design and online marketing, we serve other industries such as Home Owner's Associations websites, Government Agencies, and political parties.

Cities where we provide Web Design for small businesses:

Seattle Web Design Agency that offers custom web solutions.

Like any small business or customer, you may ask yourself why you need a website. Of course, you do! No matter how small or big, every business needs a website and, more importantly, online marketing services. For example, SEO will help the site be more visible and available during search results. Thus generating more website traffic and increasing sales and services! There are other factors and reasons why every business should have a website. We've summarized 12 reasons why a company should take web design seriously. These include global and local presence, open 24/7, and outpacing your competition.

We offer the best website design services, web maintenance, and web support to small businesses in Seattle, Washington, and the USA. Our website builders and professional web designers are available to all companies at affordable website rates. After all, hiring competent and affordable Seattle web developers, website designers, WordPress designers, and web builders will get your business the results without breaking your bank account! Are you looking for a web design agency in Seattle or a website developer elsewhere?

Every business deserves a professionally designed website.

Our freelance website development services will get your business the professional presence needed! Whether it's an e-commerce website or a simple CMS in WordPress. We always deliver what our customers expect! Trust our professional web designing and online marketing experience as proven, inexpensive, and practical for small businesses and professionals.

Our local web design services are available locally in Seattle, Washington, and the USA. An agency that offers various web services, from custom web designs to SEO and supporting Seattle businesses with our WordPress maintenance.

Local Areas we serve in Washington.

Local cities where we offer web design services include Auburn, WA; Seattle, WA; Covington, Kent, WA; Federal Way, Tacoma, Olympia, Issaquah, New Castle, Lakewood, Gig Harbor, Everett, Monroe, Mill Creek, Milton, Northbend, Puyallup, Redmond, Renton, Tacoma, White Center, Vancouver, Bellingham, Seattle, Yakima, and Woodinville.

If you need a new website or just looking for some website support, reach out to us, and let us help—a recognized web designer as the best web designer in Seattle.

Custom Web Design Solutions

How can we not mention custom web design solutions? Many clients opt for custom websites to make the business stand out. A custom website built by a professional web designer will result in solid branding and allow customers to differentiate and quickly identify your services and products from your competition. Our custom web design services are available to a diverse range of businesses in many areas, such as Seattle, Bellevue, Tacoma, NY, California, and globally.

Hire the best Web Design Services in Seattle, Washington.

Just a reminder that our services are available, but not limited to Seattle, Bellevue, WA, Tacoma, Olympia, WA, New York, L.A., and all over! With front-end and back-end experience, our customers back us up as the best web design services. In fact, how could you possibly go wrong? Our full-stack web development experience and online marketing will pave the path for your business to succeed. Contact us today at (425)-336-0069.

Web Developers - We're not just a Web Design Agency.

Yes, we are a full-blown agency with a one-stop service. Our specialties are in web design, web development, and online marketing. Our web development services are available to Washingtonians or the west coast but all over Bellevue, Tacoma, LA, California, NY, London, Birmingham, UK, and Glyn Ebwy, Wales.

Web Agency with perfect solutions & great reviews

Our small business solutions are the perfect choice for any small to medium-sized business looking for results. Especially if you're looking to see your small business website grow, we can help via effective web design and online marketing. A Seattle web design company assists many businesses in and around Puget Sound. We do not finish there; we've also helped Seattle, Issaquah, Bellevue, Tacoma, New York, and California. Let our expertise help your business expand and reach new heights!

Top Web Design & Digital Marketing Agency - Web Development and Online Marketing Experience.

Online Marketing, SEO services available to small businesses in:

Seattle Marketing Agency & SEO Consultant

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Washington SEO, SEM & Marketing Agency available in:

Our SEO packages and marketing solutions are affordable and geared toward small businesses. In particular, companies in and around Seattle, Bellevue, Redmond, Snohomish, Tacoma, Kent, and Factoria Bellevue, WA, continue to be our loyal customers. Our SEO and web design company experts do not just make a promise but instead carry them out. The success we provide to businesses only helps them grow further!

Since the start of SEO, our SEO services and SEO marketers have focused on organic SEO for small businesses like restaurants, distributors, professionals, doctors, dentists, and attorneys. Call an SEO Expert for a free, no-obligation estimate - at (425)-336-0069.

Digital Marketing Services

Our digital marketing services are available in Washington and other states. Locally we assist small businesses in Puyallup, Gig Harbor, Olympia, Bellevue, Issaquah, Kirkland, Seattle, Vancouver, Tacoma, and surrounding areas.

Internet Marketing Services

Our internet marketing services, web design, and SEO will get your small business website to the top of your search engine. We focus on local as well as larger markets. From Seattle, Olympia, Maple Valley, Kirkland, Bellevue, Tacoma, and states like Washington, California, and ones further out! We provide quality on-page SEO as well as off-page services. For example, we are helping to acquire customer reviews.

Organic SEO is the Perfect Solution

Yes, on-page SEO and off-page SEO services are the best way to get your website visible online. But, you need to hire an SEO agency or SEO expert that knows what they are doing. As a Seattle web design service, we work within guidelines set by search engines. Also, understand terms like LSIGraph and incorporate structured data into websites. Our digital marketing strategies and web design get positive results for our customers. As an established SEO consultant, we are available locally and nationally as professionals; our reach is beyond Washington and the USA!

Online Marketing Services

Our online marketing services are limited to Seattle, Bellevue, Renton, Tacoma, or Bellingham. But we offer services to all businesses nationally and globally. Go ahead and contact one of the top digital marketing agencies near you. You'd only realize that the SEO services will be highly costly and outside your budget.

There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.

Visualwebz is a top Seattle web design agency recognized as Washington's leading advertising and marketing firm.

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Google Ranking Algorithms and Guidelines allow us to provide Results

If you are looking for website developers near you, you’ve come to the right place! We provide web services to the following areas: Auburn , Algona, Seattle, Bellingham, WA, Des Moines, Bellevue, Issaquah, Burien, Federal Way, Fife, WA, Maple Valley, Mill Creek, Covington, WA, Des Moines, and Seatac.

Professional Website Development coupled with Google Ranking Algorithms & Guidelines.

Seattle Web development includes numerous online services, including SEO and online marketing. As a result, some local areas we serve include Washington State | Auburn | Bellevue | Eastside – Bellevue | Bellevue Website Design – Local Website Firm | Bothell | Des Moines | Federal Way | Fife | Issaquah | Kent | Kirkland, WA | Lacey | Lakewood | Lynwood | Maple Valley | Mercer Island | Marysville | Mill Creek | Seatac WA | Tacoma | Tukwila | Vancouver | Everett | Spokane | Seatac | Seattle Website Design | Renton | Seatac.
Seattle Web Page Design available in and around Belltown | Fremont | Madison Park | Capitol Hill | West Seattle | Queen Anne | Magnolia | Downtown Seattle | Northgate.

Seattle Website Design Services Services are offered nationally.

Besides providing SEO and online marketing to local businesses, we also offer such services to small businesses in other states. For example, local cities include Seattle, Federal Way, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.

Albuquerque | Anaheim | Atlanta | Bakersfield | Bellevue, WA | Charlotte NC | Cleveland | Colorado Springs | Columbus Ohio | Corpus Christi | Dallas Texas | Denver Colorado | Detroit Michigan | El Paso Texas | Fort Worth Texas | Fresno | Honolulu | Jacksonville | Long Beach California | Louisville | Memphis TN | Mesa Arizona | Minneapolis | Phoenix AZ | Portland Oregon | Raleigh | Riverside, California | Sacramento | San Diego | San Jose California | Santa Anna | | Tucson | Virginia Beach | Washington DC | Seattle Washington – Issaquah, WA

Whether you’re looking for a website for an attorney, small law firm, dentist, or marketing a law firm? Our web developers will deliver precisely what you want. Call Visualwebz today at (425)-336-0069.

Other states where we offer SEO services with an insight into Google Ranking Algorithms

Oregon | Portland | Salem | Eugene
Idaho | Boise
New York | Brooklyn
California: LA Website Design | San Jose | Riverside | Also, web design in Long Beach.
Canada | Toronto | Calgary | Vancouver | Surrey B.C.
Texas | Austin
Indiana | Indianapolis

Outsource your website project to us

Whether it’s a small business web design, SEO, or an AMP website, hire our Seattle Web Page Design services. Whether you are an attorney or a school, we will provide. After all, they were always in line with Google Ranking Algorithms and Guidelines. Our results always deliver better ranking through effective online marketing.

Web Design, Current Trends, and Online Marketing Blog Posts:

A Top Digital Marketing Agency in Seattle that provides various digital marketing services.

We have summarized some areas small businesses should know when having an effective online presence.

Digital Marketing Tips and Insights

Professional SEO experts should never leave clients in the dark! An SEO expert will always understand complex ranking formula fundamentals and SEO practices and explain SEO tasks and terminology to customers. All professional SEO teams know the type of marketing that best fits any business—for example, organic SEO, PPC, local SEO, and Social Media strategies.

Search Engine Marketing may include:

Content Marketing through effective email marketing will keep your business connected with your customers.
We research keywords to benefit how websites rank on search results. Targeting the right keywords means more traffic and customers. Hence, we take the time to understand each business and the best web words to use during online marketing and web design.
Effective Online Marketing is necessary for solid website ranking and should be part of all marketing campaigns.
Unique Content Matters should be carefully created and aimed at the right demographics.
Digital Marketing and SEO should always entail on-page, and off-page SEO, such as social media and correct URLs.
Marketing and animation go hand in hand, especially regarding engaging visitors.
Reviews matter and not only attract customers but also authenticate the business. Learn more about Google Reviews vs. Yelp.
Voice Search is already here; every business should know its impact on getting future customers.

Web Design Tips

Web developers are digital professionals who work as a team or independently. Some areas that they may focus on include:

Website Color Choices can be a make or break when attracting customers.
Web design trends since 2000 have come a long way when it comes to businesses being able to get online. Numerous web design elements have come and gone. But, our web design agency continues to understand the complexity of websites, whether it's a KISS web design or a complex e-commerce platform. Whether it's a website built using website builders or custom-designed through hard coding, we always use current web technologies and deliver attention-grabbing websites. For example, video headers, minimalistic web design approaches, and overall websites provide great user experiences and functionalities.
Worst Web Designs can have a detrimental impact on customer service and traffic. Also, this is the number one reason a professional web design agency should take care of any web services.
A unique and protected website will protect it from malicious attacks. We help keep websites functioning and out of trouble.