Micro-animations

Micro-animations and micro-interactions are used in web design to keep visitors engaged on websites.

Definition of Micro-animations

The term micro-animations are “tools” embedded within a website that helps users navigate through it comfortably. They can make complicated website solutions easy to navigate and easy to understand. Micro-animations can be used in many different forms.

Before getting into that, however, everyone needs to thoroughly understand what micro animations are and what they do. Businesses often do not give enough attention to micro-animations, leading to poor website design and a loss of potential customers. Many companies also do not understand what micro-animations are or what they can do to benefit a company. This is a significant problem because it occurs everywhere, meaning that companies are not using their websites to their full advantage. By not getting the full use out of a website, companies with complicated websites will lose out on some customers who do not have much time to spend fiddling with an unorganized website.

Defining the beginning (website)

Before we learn about micro-animations and how they help, we must first understand how a website can benefit a business. Having a website is very important for any company wanting online exposure. A website makes it easy for users to learn about businesses, services, and products offered. It is clear that online shopping has been rapidly growing and is outpacing in-store shopping.

Research also shows that online shopping is growing faster than traditional retail buildings are being built. Retail is expected to grow faster at 13.6% p/a from 2018 -2022, and at the expense of store-based retails at 1.5% p/a

Importance of quality control in a website

Now that we know the importance of having a website for any business, it is time to mention the importance of having a well-built website. With the creation of a website, users can visit and gain a seamless experience; however, if your website is not made well and not appealing, the likelihood of a visitor leaving increases. There are many ways in which a company can improve its websites and attract more customers. For example, through micro-animations, visitor retention increases.

Are micro-animations noticeable?

Even though many people do not notice them, they are on almost every website and are seen by everyone daily. A significant purpose of micro-animations is to direct users and inform them of an action they are taking. For example, looking at a Google-owned website like https://yourplanyourplanet.sustainability.google/, it is clear how micro animations are placed. For example, the user can try selecting an option, and the web page will trigger small animations that show the user what will happen if they proceed with that choice. In other words, websites can have little animations that foreshadow what will happen when a user clicks on a specific area. These subtle additions generate a better user experience.

An Example of Micro-animations

Numerous types of micro-animations can all be incorporated within a website. Looking through a few popular sites, it is clear how every site has micro-animations that make it unique.

For example, https://www.awwwards.com/awwwards/collections/animation/ shows many different scenarios and popular types of micro-animations. This site shows exactly how they can be used and examples of them in use. One popular type of micro-animations is hover animations. These are situations where a user will hover over an object on a webpage, and the page will then perform some animation within that webpage. This is probably the simplest animation because it is the easiest to implement in any given situation. This animation is great because it can provide the user a pleasant experience and make any webpage look clean. Also, it paints an intuitive picture for visitors and allows them to explore further.

More micro-animation examples include:

Scrolling

These are important because they can grab the user’s attention at the last moment and can influence them to read that section. Oftentimes, scrolling micro-animations are what catches people’s attention. These scrolling animations can also be unique. Many companies can manipulate them and tune them so that they look the best with their website.

Slider

These are by far one of the most commonly encountered micro-animations. Both developers and consumers encounter sliders every day in many forms. Whether it is adjusting brightness on your phones or turning on features in a website, sliders are everywhere. These sliders can be beneficial because they are an improved form of a “yes or no” scenario. A slider has two options, like a yes or no question, or a large number of options like a volume slider.

Pop-up windows

These micro-animations are appealing and allow users to interact. Many websites use pop-up windows because space can be used effectively. If your website has too much information, a pop-up window can hide some information and bring it up whenever the user wants it. Examples include accordions, toggles, dropdowns, as well as a window popping up as a call to action. Other examples include live chats that are prominent.

Micro-animations Summary

It is crazy that many small business website designers omit micro-animations. Especially when they could be monetizing from the addition of intuitive and attention-grabbing titles and micro-animations, first impressions are the most important in online stores. Websites can be plain, dull, and boring without micro-animations, thus turning away customers. Overall, businesses need to learn how to incorporate micro-animations to entertain and connect users. Companies can gain a reputation and build up their status and ranking by creating an environment where users will return.

Using micro-animations allows content to be organized and very informative. Websites that cram a lot of details together tend to be confusing and often overwhelming for users. Hence micro-animations incorporated correctly will provide substantial benefits to any business.

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Micro-animations help retain user interactions

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