Monochromatic Color Scheme

How does this apply to a website?

A good website has multiple layout ideas, overviews, and basic styles. When presenting information made to stand out, the whole theme and style of the website can add to the value of this information.

The information should stand out, but its theme should be chosen and used wisely to create a consistent visual experience and layout for whoever views it. While a monochromatic website is simplistic in style and theme, its impact goes a long way in how it quickly is a compatible choice with any information that is being presented.

Deciding and creating monochromatic color schemes can be more straightforward and less time-consuming than other design factors. Something important that will be another crucial deciding factor within the design of a monochromatic color scheme is the exact colors chosen for it. A good important to ask is if the colors selected will be compatible with the information, message, and product being displayed – color psychology.

 

Monochromatic Patterns Impact Viewers and Website Traffic

The Science Behind Monochromatic Colors and How It Affects The Brain

While style choices, whether biased or not, are essential for website consumers and viewers, the science behind a monochromatic scheme goes a lot deeper than that. Why is this a popular style choice to begin with? Why is it used? More importantly, why are people so attracted to it?

Consistency and familiarity are essential elements when it comes to attraction. What also makes appeal even easier is well – easiness. Monochromatic patterns have provided these three elements to the human brain. Human brains rely a lot on these factors, and monochrome prints make it easier to process information without overloading it. The design of color shade-variation within the scheme is what makes sense to our brains. This color scheme creates a harmonic togetherness and simplicity that makes it easy to use in any scenario, whether a website, a room color choice, etc.

 

The Importance of Color Psychology Within A Website

Color impacts how a website is displayed. The website’s purpose can be more easily shown depending on its color scheme and compatibility with its overall goal. For example, should it be a more mellow “tone” or a more vibrant and “loud” tone? Visual representation of a website and how accurately it displays its message is what consumers will first see and decide whether or not a website is relevant enough or important enough for them to stay on and go back to.

Not only do colors impact the overall look of a website, but they also can impact the behavior and responses of a website’s traffic – with the inclusion that this “variable” varies from person to person and can affect each differently. Other variables contribute to how color choice impacts website traffic as well, such as:

• The specific area of the industry that is being displayed too.
• The particular type of people and community that is interacting with a website.
• The variety of preferences depends on each person – SEO is essential for relevancy.
• Gender studies and specific color variation.

The specific color scheme chosen for a website can be heavily influenced by what industry it is being shown to. For example, Walmart, Amazon, and Etsy choose lighter, easier-to-blend color schemes that make it easy to blend in with the variety of products sold on those websites.

Similarly, the gender of website consumers plays a significant role in how colors will affect its traffic. In a study, women prefer muted and subtle tones like blue, green, red, and purple. On the other hand, men like these same colors but just brighter.

 

Here are some specific colors and their impacts on viewer consumption and behavior:

• Blue: Creates trust, responsibility, and security (ex., Walmart).
• Yellow: Can mean caution, warmth, positivity, and excitement. (ex. Welcome to Season 16).
• Golden Yellow: Curiosity.
• Green: Inspires creativity and innovation. (ex. The Scott Resort and Spa).
• Orange: Energetic, less aggressive, and actionable (ex., Amazon).
• Black: Elegance, sophistication, and authority (ex. Prada).
• White: simplicity, minimalistic, and reduces clutter.

 

Why Do Web Designers Choose Monochromatic Color Schemes?

Good web developers and designers consider and contemplate what is best for a website and the specific information. Finding a suitable theme for these websites can become complicated and complex. Why is a monochromatic color scheme used in the first place?

A monochromatic color scheme is straightforward to design. The simplicity and minimalistic look of the design allow a superficial impact on a viewer’s eyes and create higher value in the information being presented while complimenting it. When thinking about just one color and its hue, shade, tone, and tint, the process when developing this type of color scheme becomes the opposite of complex – simplistic – and the time required for developing this scheme decreases immensely.

Another essential benefit of this simple pattern is that it is accessible to people with color blindness because of its use of one color and the less likely chance that they will not accurately interpret the color scheme and choice. The more profound impact of this specific color scheme is part of what makes it an excellent alternative to use in website design and development.

 

How Do Monochromatic Color Choices Affect the Information Being Displayed?

When wanting to create a higher impact on what the information is doing to its viewers on a website, it is essential to balance the website’s theme and not take away from this. The use of a monochromatic color scheme allows viewers not to be easily distracted by the theme and color choice of the website. It also allows the other elements of the page to stand out more and for a viewer’s eyes to identify what is meant to be displayed and processed quickly.

 

The Pros and Cons Of Using A Monochromatic Color Scheme

It is also essential to understand the many impacts of this specific color scheme and how it can either positively or negatively impact the impression of a website:

Pros

• You don’t have to figure out what colors go with each other. The colors of a monochromatic color scheme already work together because they are just variations of one color.
• It is a balanced palette.
• Easy to view.
• Not distracting.

Cons

• It can be seen as confining due to the lack of colors.
• Lack of contrast – too subtle.
• Depending on the information displayed, it can be too muted. Sometimes vibrant is better.
• The absence of color variation can lead to a temptation to overdo the theme or ruin it.

 

Good and Bad Examples Of Monochromatic Websites

Beck In Design – Good Website Design

Beck In design uses a monochromatic color scheme with more natural base tones and colors that create a sense of comfort and neutrality, making it easy to process the information and brand they display and want to be noticed.

 

 

 

 

 

 

 Paralotna – Bad Website Design

While classified as a monochromatic design, even with its use of different colors, this website’s simplicity falls under the lack of contrast and how subtle it is.

This website has no sense of togetherness, making it hard to attract. Overall, this website lacks identity.

 

Takeaway

A monochromatic color scheme for a website and marketing can create an effortless sense of togetherness, make it easier to process for the brain, and subtly complement the information when used and completed correctly. While it is simplistic to create, it impacts a complex level for both web developers and consumers. Overall, the use of this scheme allows for websites to be more appealing to highlight valuable content.