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Web Words entice and attract customers.

Web words should be identified and used to entice and attract online visitors. Your website or web page will be more effective through engaging words, enticing visuals, and personalized content.

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Enticing words/ persuasive language:

Whether you’re looking at the benefits of blogging, developing a website for a small business, off-page SEO content, or online marketing? Top websites always place effort on content! One of the most crucial aspects is how to use language effectively. Even if you are looking at starting a social media campaign, how you use web words and deliver the message has a huge impact.

The success of any website is when engaging content and words are applied. Hence, web words are so crucial because such words can entice or lure away visitors. These words are enticing as they catch the readers and keep them engaged and “glued” to the web page. The way these words are found to be enticing is how they get associated with specific emotions. Marketers have been using the command of language to their benefit for as long as print has been around.

So how do you write content for your website, and what web words work best? The following are a range of enticing web words you should use in your content.

List of Powerful Words

Why are enticing web words important?

The difficulty of building and marketing a website is to obtain your target audience and keep them engaged. Many competitors are more or less trying to sell a similar service or product. Hence, the one key reason why enticing words and persuasive language stands out and stays ahead of competitors.

Using the right web words can help your web page go viral and help increase website traffic. For example, associating your services or products with positive emotions or fear tactics is used by online marketers. Using words that spark emotions can create a solid foundation for visitors or viewers to engage and convert them into customers.

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Persuasive language for a target audience

To use enticing language effectively, you must first know your target audience. Once the audience is identified, you will then know what they desire. For example, words like a specific discount would catch your customers faster as they will feel that they’re getting more bang for their buck. On the flip side, the value to visitors that understand quality may not continue due to the idea that the product could be cheap for a reason. Alternatively, using words such as 100% leather or anything associated with luxurious products would be as effective.

Persuasive language for websites

Persuasive language involves using a format with explicit texts, nothing overbearing or overwhelming, and a way for these words to stand out. This can be done by making these words bold and more prominent. For example, the only phrases visible on the website are catchy.

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Justifying Persuasive Language

Although logical explanations of your project may not be as practical as enticing words, the use of evidence to back up your product is still very persuasive. Using impressive stats to introduce your product effectively entices your target audience to choose your product. For example, presenting solid data with credibility and testimonials will generate a conversion.

Personal language:

Another way that persuasive language is used for the benefit of sales is personal language. The approach is convenient when done correctly, for example, by using your first name directly. When the language feels unique to the viewer, their skepticism is shown to go down fairly rapidly. This is because the viewer believes that the portrayed products are needed and necessary for them at that time.

Much data is collected based on search history, and products are suggested and portrayed as relevant on the web.

Case study 1: Colgate

Colgate takes advantage of the fact that they are aware that they are the number one tooth care brand. For example, all models and individuals in Colgate advertisements have exceptionally white teeth to justify many promotions. Although they do not directly state that their products will get you to that shade of white teeth, they use persuasive language in the sense that their products can get you exceptionally white teeth so that they aren’t necessarily held accountable when there is no improvement in the shade of teeth.

Images conveying results can prove effective, coupled with enticing words that can drive results. In the example, Colgate states that their toothpaste can make your teeth whiter. Thus, making the audience feel that if they consistently use their product, the end goal will be similar to the model in the advertisement.

Case study 2: Amazon – Persuasive Language

Amazon is the single largest online store in the world. The way it obtained this ranking is partially due to the enticing language on the website. For example, Amazon is very effective in making the viewer feel unique and valued. One example is how they greet you by stating hi, followed by your first name.

The website is structured so that content is tailored to display what you would most likely purchase.  One tactic that we can learn from the language used by Amazon is the power of gaining trust. Amazon has taught us that if we can persuade our target audience and want what’s best for them, they will be more prone to taking your suggestions when suggesting the purchase made of products. Thus, allowing you to market your audience more effectively and increasing overall sales and success. 

Enticing fonts and formats:

Another form of Advertising is via the visual appeal of words and making them stand out. This can be done by using the right colors and fonts. Using the correct format of visually appealing text will result in higher engagement. This is ideal when your product may not have much to differentiate itself from its competition. This is seen most commonly in toys or other cheap products without much research or investment.

Case study 3: Five Gum

Five gum is a bubblegum brand that uses this tactic quite notoriously. The advert such as the one on the left gives almost no information about their products and is not informative. The words they use to advertise their product are shown in a thrilling font to compensate for that. The eye-catchy five and background show a sense of exciting experience even though there is no logical reasoning why anyone would buy it.

Five gum is an example of a successful brand of gum despite not being cheap compared to its competitors and not being as health-conscious.

Using engaging graphics, colors, and the right font can create an everlasting impression of the viewer’s interest.

Powerful Words That Get Customers Attention

Engaging Words

Of course, specific words will prove to be beneficial to any online campaign or website. For example: “Act now and purchase your website at a discounted price.” In this example, act now and discounted price are words that encourage visitors to take action. Other examples of words include:

  • New
  • Proven
  • Effective
  • Powerful
  • Discover
  • Real Results
  • Instant
  • Bargain
  • 10% money-back guarantee
  • No obligation

Trigger Words

Yes, words can trigger a sales action and inspire someone to act. With that said, many engaging words can also create an urgency for visitors to act immediately, for example, words such as:

  • Hurry
  • Limited
  • Running Out
  • Fast
  • Deadline
  • Last Chance
  • Never again
  • Expires
  • Final Sale
  • Closing Down
  • Forever gone
  • Ends Today

The 20 most influential words

  • Suddenly
  • Now
  • Announcing
  • Introducing
  • Improvement
  • Wanted
  • Challenge
  • Compare
  • Bargain
  • Hurry
  • Amazing
  • Sensational
  • Remarkable
  • Revolutionary
  • Startling
  • Miracle
  • Magic
  • Offer
  • Quick
  • Easy

Take away on attracting and keeping readers engaged through Web Words.

Many proven methods can entice and engage people online. For example, enticing words, engaging visuals, and persuasive language can connect your target audience emotionally. When designing an online promotion or website, one should pay close attention to their target audience and priorities. Such practices and methods effectively build a bond with your audience, gain their trust, and eventually convert them into customers.

Many SEO tools for businesses can help them analyze keywords used by competitors and web words searched by potential customers. Of course, these are all SEO questions and require SEO experts to help with page ranking. Whether you go alone or outsource to a marketing agency, using the correct web words on your website will help your business.

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