What Website Owners Should Know

HTML

Whether you’re creating a website from scratch or using a website builder? You will need to understand HTML. HTML stands for Hypertext Markup Language. As the name implies, browsers use a markup language to interpret and visualize content on a web page. HTML is used by millions of developers worldwide to create web pages, but thanks to free website builders, you no longer need to have an expansive knowledge of HTML to develop a beautiful webpage. Nonetheless, a basic grasp of HTML is a skill that every website owner should have.

Hiring a developer is a great way to create a website, but sometimes it is simply inefficient to contact the developer to make a small change that would take you no time to change the HTML document itself. In addition, it is often hard to convey to the developer you hired precisely what you are looking for on your website.

Have some knowledge of HTML

Having HTML knowledge allows you to fix typos or make tweaks more efficiently and entirely for free. With more HTML knowledge comes a more remarkable ability to edit your website’s content and layout. Knowledge of HTML allows you to develop out-of-the-box solutions that free website builders might not. Additionally, it opens the door to implementing interesting aspects from other websites on your own. By viewing the source code of exciting websites, you can learn to implement similar elements in your website.

All in all, a basic knowledge of HTML gives you more autonomy and freedom in creating, managing, and editing your website, making basic HTML a skill every website owner should have.

Photoshop

Creating attention-grabbing content is a must, and Photoshop could help. Photoshop is a photo/graphic editing software. While basic knowledge of paint is good, knowing how to use programs administered through Adobe, such as Photoshop or Lightroom, works better. Microsoft Paint can be sloppy and primitive and does not provide the vast tools given as options in other photo editing programs. Images are everywhere online.

Images can link to another webpage, provide a visual stimulant to make your page more attractive, or help promote products or services. In addition to using photos within your website, Photoshop can help create mockups. When dealing with indecisive customers, instead of coding an entire website and changing everything, you can create a design through Photoshop and tweak it to their liking.

Photoshop gives website developers the tools to resize, change color and lighting, and even create images. This is important since so many problems can occur with images that are too large or appear to be pixilated. For example, having blurry and dark photos when trying to sell a product can be a big marketing no-no. But can be easily avoided by editing.

Photoshop provides the tools necessary to map images when using one as a link. When using an image as a link, the x-y coordinates are needed to define the clickable areas. This can also be done through painting, however, it takes a long time than Photoshop, and mistakes are easily made. Most designers defend the use and importance of Photoshop over paint because of its many benefits despite the cost of service.

Website Owners should be familiar with

If you rewind the clock and check the web design history, it clearly shows that website owners back then were either hobbyists or had no clue how to manage, design, or even fix their websites. But nowadays, it’s possible to grasp the basics and manipulate websites. Website owners can utilize content management systems such as WordPress to add, edit, and delete content.

Knowledge of search engine optimization, knowledge panel, social media, and digital marketing will make your website appear higher in searches. Also, it can reduce many costs when it comes to advertising. Understanding web design tools such as Photoshop will significantly improve the appeal of your website and capture users’ interest for longer. Being fluent in CSS and HTML means you can change the style and appearance of the website and add new features to the website to adapt to a growing business. All of these traits work hand in hand in comprising a great website. Even if the owner is a webmaster, running a website can still take time and money and cause stress. This is why it is so vital a website owner has these skills.

These are just a few essential tools and technologies website owners should be familiar with, but that does not mean you should stop there. As a website owner, you should continue to branch out and expand your knowledge in this ever-changing field. Also, the fact that you would be knowledgeable will ensure you don’t end up with the worst websites out there! With that said, even though you would be clueless about website color adoption, design, or digital marketing, as website owners, you will still have the basic understanding to manage.

More importantly, as website owners, you’d be able to relay the correct requirements to your web designer and web developer and ensure that the final results meet your needs.

Web Design & SEO Services for Small Businesses

At Visualwebz, we provide a range of WordPress (WP) web design, website development, and web marketing services to a diverse group of small businesses. Be it a WordPress website design for a large company, SEO for a startup, or an e-commerce website for a brick-and-mortar small business, we will deliver it. Our web developers have a strong understanding of small businesses. Furthermore, we encourage you to read Visualwebz reviews and see why our customers are happy with our work and outcomes.