On-Page SEO Checklist

On-page SEO has always been one key area that SEO experts focus on, especially when a website or web page needs to be pushed higher for specific keyword searches. In addition, on-page SEO is paramount for higher website and web page ranking.

10 on-page SEO Items You Should Cover:

Use Short URLs with Keywords.
Meta Descriptions
Front-Load Your Keyword In Your Title Tag.
Include Keywords in H1, H2, or H3 Tags.
Use Your Keyword Once In The First 150 Words.
Mix Content With Synonyms and LSI Keywords.
Optimize Images.
Be Creative When It Comes To Content.
Crosslink to related content.
Speed Matters For On-Page SEO.

1. Use Short URLs with Keywords.

Business owners who manage their websites tend to create pages without considering the URL (uniform resource locator). For example, creating a web page for Seattle SEO could be https://visualwebz.com/seo or, as we have it, https://visualwebz.com/washington/seattle-seo-company/, as you can see, all the keywords are used in the URL. The benefit of this is to increase the leverage so that Google will understand the content and index it accordingly at the onset of loading your web page. Hence, having a web page with the correct URL will be a solid start in emphasizing the keyword.

2. Meta Descriptions Help On-Page SEO.

Meta Descriptions have always played a crucial part in indexing and SEO. The meta description tag is in HTML and a snippet to summarize a web page’s content. Search engines may use these snippets in search results. Though there are many plugins like Yoast.com available that help in creating meta descriptions, the standard code in HTML looks like this:

For example, the meta description for the following search snippet is:

Looking for On-Page SEO?

Request a Quote :

3. Front-Load Your Keyword In Your Title Tag.

Yes, it may sound awkward, but it’s best to be consistent, utilize keywords, and include them as a web page title. This has become the standard practice for on-page SEO creation. SEO experts have tried and tested this method, and it works! For example, if “Seattle Web Design” is our keyword, we would make sure that the following tags and content are included:

<h1>Seattle Small Business Website Design</h1>

<p>Our Seattle web design agency has been helping business owners make their mark on the web since 2008… </p>

4. Use Your Keyword in H1, H2, or H3 Tags.

Be consistent when using your keywords and the related language in your sub-headings. Remember, creating a blog for readers online differs from writing a paper aimed at academia! Shorter content blocks are easier for visitors to skim and find content relevant to them. Hence subheadings with <h2>, <h3>, or <h4> should include your keywords in some form or another. For example, our keyword “Seattle SEO” can contain other words. Also, “Our Seattle SEO Agency Credentials Are” or “Why Our Seattle SEO Agency?” would be encapsulated in one of the sub-heading tags.

5. Help On-Page SEO By Using Your Keyword Once In The First 150 Words.

Using keywords throughout your web page will benefit you significantly when the ratio is adequate and balanced. More importantly, SEO strategies implemented with keywords in the first block of a web page content, particularly the first 150 words, always do better when indexing and have a higher ranking than those web pages that exclude keywords.

6. Mix Content With Synonyms and LSI Keyword

We remember when keyword stuffing did the job, and web pages would rank high. But over time and the history of web design and search engines have evolved, this is no longer viable and does not work for on-page SEO! Using synonyms and LSI (Latent Semantic Indexing) keywords is the best option. With Search Engines utilizing complex algorithms, LSI makes it easy for search engines to figure out how natural a piece of content is.

For example, with our primary keyword, “Seattle SEO,” we utilize alternatives such as “SEO Company, Seattle Organic SEO, SEO Agency, etc..” Though this may seem challenging to generate, the tools available can help. A great tool to utilize when researching related keywords is LSIgraph.com. Using such a tool, for example, for a “local dentist,” generates synonyms such as “dentists for kids” and “dental hygienists,” etc.

7. Improve On-Page SEO via Optimized Images.

Google and other search engines are not quite there to identify the content of images, hence why they should be optimized. Images should be optimized with alt tags and the filenames named as the primary keyword. This helps the likes of Google better understand the image and its relation to the content on the web page.

Example: A Seattle Attorney could have an image of their office on the contact page. If the keyword is “Seattle Attorney,” the image should be named “Seattle-attorney-office.jpg.”

The attributes used for images:

The HTML tag for the Seattle Attorney image would look like this:

8. Be Creative When It Comes To Content.

Content is King, so the saying goes, which is very accurate, especially if you can generate unique, quality content for your reader. It’s always good to research your competition, but more importantly, you’re the expert in your area. Everyone has a story to tell, whether you’re a plumber or a CPA. But a level different from the norm and engaging will help your on-page SEO. Best of all, pushing out quality stories and content will only help your website and web pages to rank higher and maintain their standings.

Areas to consider when writing for on-page SEO:

Cover your topic in-depth
Write more than 1000 words for your cornerstone articles.
Create small blocks of content with subheadings.

You’re probably wondering if you are not a writer and how you could improve your on-page SEO. You can adopt many tools and start writing; google “writing tools.” Over time and practice, you will see that the process of content development and digital marketing does get better!

9. On-Page SEO SHOULD Include Crosslinking To Related Content.

When linking to other web pages, ensure that you use keyword-rich anchor text for your links. Remember, Google follows links and takes into account related content. As your website grows with related content, you will get to the point where you can start linking to other pages. Don’t forget to link to external links too! Hence, internal and external links will only help your website’s authority.

A good example is the “Visualwebz are experts in SEO” links to https://visualwebz.com/seattle-seo-expert/. As you can see, the keywords in the text are significantly related to the URL.

10. Speed Matters For On-Page SEO.

You may have the fastest internet connection and not worry about the time it takes to download a webpage. But, millions of potential visitors may not have the luxury of high-speed internet or 5G, which is one reason why Google considers web page speed. Head over to PageSpeed Insights, where you can test individual web pages. The recommendations provided by this online tool will allow you to optimize the web page and improve your on-page SEO.

Another significant factor in page speed is that potential visitors will only wait around 3 seconds before leaving your responsive website; hence if your website takes longer than 3 seconds, you lose customers!

On-Page SEO TakeAway

Strategies like website structure, on-page SEO, and off-page SEO, such as social media, increase page ranking and website traffic. When done correctly, on-page SEO will benefit anyone with a website! Whether you’re a novice just starting to optimize your website or a full-fledged SEO expert, these are some of the many SEO practices used when improving website rankings.

Visualwebz LLC is a local Seattle web design agency providing web design, online marketing, and SEO services like on-page SEO since 2008. Check our SEO case studies if you are a small business looking for solid results and ROI. Contact us today if you have questions regarding SEO visit Visualwebz.com or call (425)-336–0069.

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