Seattle Social Media Agency

Tips & Tricks From Seattle Social Media Services Agency

When it comes to orchestrating a small business, growth is an aspect many small business owners struggle with. However, often this can be attributed to a lack of optimization on social media platforms. Also, many businesses underestimate the impact of online presence on their business from the get-go. However, if a small business owner chooses to take the proper steps to optimize their following on social media, they will find it has an immense impact on their business.

Following is a compiled list of tips and tricks to help you and your business grow and build a large following online:

Knowing Your Audience

Before starting social media, you must know your audience well. When understanding your audience, there are many vital factors to consider. For example, age, gender, race, religion, and location determine your social media approach. Different businesses have extremely diverse demographics, leading to other approaches to social media.

An excellent example of a boy’s youth soccer club would use different approaches for social media than a women’s senior care center would. A local traditional Indian restaurant would use methods other than a Flamenco Dance Studio.

You may know your regulars or have noticed trends in who comes into your business. However, sometimes it’s not so easy. Knowing your customer’s demographic can be tricky if you run an online business or deal with shipments and deliveries. However, this can be changed relatively easily. A company can collect data via surveys or other data collection methods to determine its unique demographic.

Picking Platforms

Having a diverse presence when running various social media sites is essential. This means setting up an account for your business on multiple platforms. Most companies utilize almost every social media. The most well-known companies worldwide have various facts on the web, from Facebook, Instagram, and Twitter accounts. However, social media experts and online marketers often run these accounts.

Understanding the Data

When owning such a small business can be highly time-consuming. Depending on your customer’s demographic, you must focus on the best platform for your business. You may also want to collect data on usage.

For example, Sproutsocial.com has data on social media use via demographics. It breaks down users’ demographics in each platform to help your business determine its target focus for an online presence. For example, 32% of teenagers use Twitter, while 72% use Instagram.

If your business’s customer demographic is younger, you may want to prioritize the platform that will attract the younger crowd. Again, this doesn’t mean neglecting Twitter entirely. The more media, the better

One small business that practices demographical targeting very well is Seattle’s local boba shop, Drip Tea. Drip Tea is a “Hypebeast” Vietnamese Boba Shop that heavily attracts trendy young customers. Knowing this, Drip Tea has a significant presence on Instagram. They have gained over 3,000 followers, and their popularity has grown exponentially among youth in the area. Drip Tea is one example that emphasizes the importance of knowing your audience.

Interact with Your Customers

Customer service is one of the most important things for running a small business. Social media is one of the best ways businesses interact with customers. Old customers always love to see it when their favorite enterprises reach out to them to show that they care for their thoughts and opinions.

Businesses can use different platform features to allow customers to comment, review services, and send other ideas and opinions. Also, offer compliments and criticism on what your business has been doing. These methods build a bond with your audience and guide your business on what your customers would like or what aspects you should keep and continue improving.

However, customer interaction doesn’t end with business-related conversations. Asking customers unique questions can also improve their opinion of you. Whether asking customers about an exciting story or how their day went, a simple question goes a long way for your business.

The ATP(Association of Tennis Professionals) Instagram Page is impressive. They post a picture of tennis-related news - maybe the latest Masters 1000 champion, then ask the viewer about a match they played that the viewer will never forget. This invites discussion on your page, increasing traffic via algorithms and sharing, simultaneously adding a personal connection from a customer to your brand.

Customer Appreciation & Shout-Outs

In addition to customer interaction, customer appreciation is another crucial aspect of managing social media. Thanking customers and expressing gratitude for the continued support of your business is a gesture that anyone would appreciate.

Social media platforms allow a business to “shout out” or publicly commend customers for their continued support of your business. Posting other shout-outs help maintain a loyal fanbase, showing that you are grateful and appreciative of your customers’ support.

In addition to shout-outs, rewards are an excellent way to show gratitude towards your customers. You can set up giveaways or competitions that reward customers if they win on social media. For example, BobaLust, the Tea Café I previously mentioned, often has contests where one of their followers on social media will win free merchandise and drinks. These competitions incentivize regular customers to follow your page and increase talk about your business.

Maintain A Schedule

Maintaining a schedule is something that everyone finds hard to do. Procrastinating and forgetting are genuine problems; everyone will experience them sometime in life. As a Seattle social media agency, we get bogged down with other projects and sometimes neglect social media. But always maintain a continual flow of social media activities.

Consistency is key. Posting routinely and updating your followers and customers is immensely important for your business. One cannot simply post twice in one day, then wait a month before posting again and hope for their following growth. Hence, finding a schedule you diligently stick to for your social media management would be best. Set aside some time in the afternoon to send an update or post a picture of a new product or item on your menu. Keep your followers updated simultaneously so they stay connected to your business and your business stays relevant.

Ask For Help from a Seattle Social Media Agency

Last but certainly not least, when it comes to any business - but small businesses especially - it is okay to ask for help. If you own a small business, your hands are already full. Spending so much time committing to all my listed steps can be overwhelming or out of reach. And that is okay. It is okay not to juggle 90 balls at once while folding your mother’s blouses and doing the dishes.

Suppose you have so much on your plate that you can’t afford to spend your precious time on social media; set aside a budget to pay someone else. There are many professional Seattle social media managing services online, and I guarantee that many individuals in your area are professionals in social media management. It may seem counter-intuitive, but I promise that a solid social media presence will translate into substantial numbers, and soon, you will see the payoffs of that investment.

Seattle Social Media Agency

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Step Your Game Up With Social Media

In the modern age of social media domination, it’s becoming increasingly important for small businesses to step up their game in social marketing. Undoubtedly, in the decades to come, media use will only increase, so it’s best for large and small businesses to develop a following before getting lost in the sea of millions of start-ups and small businesses. Social media allows you to connect with your customers more personally. Remember to know your demographic and use platforms accordingly.

Also, always display your gratitude to patrons. Don’t forget to keep in touch with your followers too. Let them know that you care and value their ideas. Always maintain a steady schedule to stay relevant in your customers’ lives and media algorithms. And if you can’t afford the time spent doing all these steps, hire someone who can! There are plenty of online services guaranteed to help you.