Web Design Tips 2023

Minimalism

When it comes to web design, another precise web design tip is simplicity and clarity. These are crucial, and minimalism helps achieve this. It makes for a better browsing experience when the elements and content on a website are few. This eliminates confusion.

The main goal of minimalism web design is to promote what is valued most and remove whatever distracts us. Hence, this core web design tip allows visitors to locate what they are looking for quickly. In other words, visitors to the website would not have to overthink and would be able to find what they are looking for more easily.

Diversity

The term ‘World Wide’ on the web says it all. The web is accessed by people worldwide who are different in terms of gender, ethnicity, age, physical ability, and sexual orientation, to name a few. Web designers must acknowledge this uniqueness in individuals and incorporate this into their web designs.

A good example is how Apple introduced emojis representing different races on their phones a few years back.

Anything that would help a visitor identify your content and feel included goes a long way in helping you achieve your goal. This is a trend we expect to see. In the words of Mahatma Gandhi, “Our ability to reach unity in diversity will be the beauty and the test of our civilization.” Learn more about diversity in web design.

Evolution of Chatbots

Advancements in machine learning will see chatbots evolve to be more intelligent, responsive, and natural, thereby getting the feeling one gets when one talk to a customer service representative online: The feeling you’re talking to a robot never comes to mind.

Sophisticated programming knowledge or highly specialized technical skills are not required to create a Chabot. This aspect is making them more common. For example, you can make a Chabot using Facebook messenger.

Another new web design trend is creating bright-colored chatbots and inviting the web user.

Captivating Typography

The right typography or fonts can be used as statement pieces. As web designers move away from the traditional Arial, Times New Roman, and Calibri fonts, they experiment with the vintage charm of custom hand lettering to the exposed messiness of bold strokes and the graceful arc of the alphabet in a script.

These ensure that the visitor is enchanted visually and that the web page stands out from the rest. We will see font-pairing become a thing because some fonts go well together. For example, Belinda, Libre Baskerville, and Brandon Grotesque are beautiful combinations. The trick is to keep it simple, consistent, and hierarchical. For example, the font used for headings should remain the same for all titles, and whichever is used for the paragraphs should remain consistent for all sections on the web page. This avoids any confusion that may arise when one visits the webpage.

Split-screens

Split-screen allows content to divide into two sides of a page. It is an emerging trend that will continue to grow as web designers use it to enhance the face of websites. Split-screen is sort of a relief for those who are confused. Especially when content is on top of each other, fashion photographers and culinary artists should try this.

Animated GIFs

Animated GIFs can be used to convey complex information within a short period. Since most websites have a small attention span, animated Gifs can be a designer’s best friend. They are exciting and quick enough to capture the web visitor’s attention. In addition, they work on most browsers and, therefore, are easily accessible to a broader audience.

Today, GIFs have become the latest online phenomenon. It was created in the 1980s, and it’s been over 30 years since the first-ever gif was made, which was an airplane. Usually, a two to three-second video is constantly repeated. These brief animations have been increasingly used to express emotions instead of words. For example, rather than sending a text to a friend saying, “how are you?” a person would much instead send a gif that expresses that question.

Non-Traditional Scrolling

To create a unique user experience, website designers use different scrolling techniques. For example, as opposed to traditional vertical scrolling, websites in 2023 will be scrolling horizontally.

Social Media

There is an influx of feeds dotted on web pages at once, but these are becoming softer and less prominent nowadays. For example, social media icons are being placed for the convenience of visitors. However, feeds are a convenient way to populate web pages and inform customers. Also, with some social platforms disappearing, such as Google Plus and others not attracting new subscribers, they are all questions if they should be included as a compelling online marketing mix.