Social Media Campaign: How To

1. What is Social Media

Whether you have an accounting firm website or recently have had a small hairdresser website designed, one of the first steps towards exposing your website would be to be active with social media services. We are in a social media society! Everyone’s on one social media platform or another. If you want your business or brand to succeed online in social media marketing, you can’t randomly post content on Mark Zuckerberg’s Facebook or Instagram and hope for the best. It would be best if you first created a campaign. A social media campaign is an orchestrated marketing effort to improve brand awareness or help with a business goal using social media platforms. A campaign differs from typical social media marketing because of its increased focus, measurability, targeting, and analysis.

2. Is Social Media Marketing Worth it?

But the question remains, is social media marketing worth investing in for your business? Should your marketing strategy focus on a social media campaign in 2020? The answer will depend on your customers. With popular social media platforms expanding in size, it is essential to cater to your content toward your intended viewers. In other words, you must know your audience for your brand to bring in potential customers.

Social media is used daily for online shopping, entertainment, news, and socializing with many people. 42% of the world’s population uses social media. That is an astounding 3.2 billion users worldwide. Businesses must establish an effective social media strategy to reach their audience. Over the last decade, social media has become one of the top marketing channels for businesses. This post will explain why social media campaigns are essential and start with a few examples of tips for successful social media marketing.

3. How To Develop a Social Media Campaign

In the past, you could probably get away with building a social media online marketing strategy without putting in too much thought or effort. But since 71% of people say they are more likely to buy a product after a good experience on social media, purely existing isn’t going to cut it anymore. If you’re not fully committed and emerged in accomplishing the goals set in your campaign and strategies, you could risk less than ideal outcomes in your final results. Adopting such advertising online campaigns can increase brand awareness and exceed, if not double, website traffic.

Brand Awareness

This refers to the extent to which potential buyers can recognize your brand and consider your brand relevant. Brand awareness is fundamental in advertising management, consumer behavior, and strategy development. Displaying your business’ personality through social media is a great way to connect with your audience. Your business’s social media channels are a golden opportunity to be able to display your brand’s voice, as well as a chance to interact with your audience in a more personal way. Posting content regularly can help answer questions your customers may be asking, or perhaps a new customer may stumble upon your Instagram profile if they’re avid users. You may also gain more regular customers if your brand presence becomes more consistent and recognizable.

Improved Sales and Increased Exposure

A social media marketing industry report by Social Media Examiner found that many marketers find more excellent sales results with more years of experience in social media. For example, more than 70% of marketers who have used social media for more than 12 months report it helped them improve sales. On top of that, nearly all marketers (91%+) who’ve been using social media for a year or more extended report that it generates exposure for their business.

Humanization

Faceless corporations are a thing of the past. Nowadays, consumers care about what they buy and the company they’re buying from. By communicating with customers on social media platforms, your business will build a connection with them on a more personal level. Social media also has a 100% higher lead-to-close rate than outbound marketing. With this advantage, you’ll be able to engage, sell, and close with customers faster than on an automatic recording via telephone.

Customer Insight

Social listening is monitoring social media platforms and digital conversations to understand what is being said about a brand or industry online. Social media lets you gain insight into your customers’ behaviors and interests. You can determine what people think about your business by exploring reviews and comments. Check engagement rates on your social media posts to measure what type of content generates the most user interest. You can also track conversions through ads or purchases to see what audience benefits the best from your product or service.

Social Media Traffic

That is most likely to lead to higher ROI: increased social media traffic. Without social media, your leads will be limited to either people who find you by searching ranked keywords or people already familiar with your brand. By expanding your social media channel presence and content frequency, you are adding another path back to your business’ website. And as a result, you’ll receive more traffic, as well as increased conversions.

Social media campaigns can generate tremendous results that can change the course of business. This being said – it is not magic. Social media is a long-term approach, meaning you won’t be reaping these benefits overnight. The benefits of a social media campaign and the reasons why it’s essential are practically two sides of the same coin.

However, a vital key to success in social media campaigns is to ensure the strategies you’re using are actionable. For the most part, the best methods involve understanding your customers, creating meaningful content compelling enough for users to engage with you, and knowing what platforms will allow you to conversate with them effortlessly.

1: Create a Mission Statement and Set Objectives and Goals

Setting your mission statement will make your objectives and goals easier to produce. After, establish goals and objectives you want to achieve. An essential part of developing practical purposes is determining what metrics to measure them.

What is your objective? Are you looking for more followers, likes, and retweets? Or perhaps more sales and lead generation?

It would be best to use the acronym SMART to help you set these goals. In case you aren’t familiar, SMART is an acronym for:

• Specific: Your goals should be clear, defined, and straightforward.
• Measurable: This is where analytics come in. Ideally, you want a plan that has one or more metrics.
• Achievable: Are your goals achievable with the resources you have?
• Realistic: Are your purposes practical enough to achieve your current resources in terms of funds and time?
• Time-sensitive: Every goal needs a time frame, a few months or a year.

2: Conduct a Social Media Audit

Document and evaluate current active social media accounts and consider a few points.

• Are your accounts complete and on-brand? (Profile, Links, Posts, Etc.)?
• Which sites are your target demographic most likely to use? For example, if your target market is young adults, you may want to focus your attention on Snapchat or Instagram since the users on these platforms tend to be younger instead of a platform such as Facebook.
• Identify your best posts. Look at your top posts on each account and look for patterns. Are users more engaged with images or videos? Do people respond to the same posts on your Instagram account as on your Facebook page?

After evaluating, which accounts need to be updated or deleted altogether should be clear. It’s better to focus your presence on fewer, more relevant channels than to be scarce on many.

3: Define Your Target Market

A target market is the specific consumers you want to reach with your marketing message. They are the most likely to buy your products or services and usually have some common characteristics, like demographics and behaviors.

Some helpful demographics to consider are:

• Age
• Location
• Gender
• Income
• Interests
• Pain Points (that your business can solve)

4: Create Engaging Content

It can be tempting to jump to this step and start posting content immediately on your social media accounts, but before you do, think about the following questions:

• What type of content is relevant to your target market?
• Is your content currently relevant? And actionable?
• Does your content include visually appealing images? When people hear information, they only remember 10% of it after three days. If it contains images, they’ll remember 65%.
• Do you know how to write content for the web?

5: Track, Analyze, and Optimize

Last but not least, it is a critical step in social media success. There will be a lot of trial and error in analyzing data and tweaking. 

• Track likes, reach, comments, and shares of posts using an outsourced social media analytics tool.
• Also, the number of purchases, clicks, and leads your ads get by using Facebook Ads Manager should be tracked.
• Track page visits from posts or ads via Google Analytics.

Take Away on Social Media Campaigns

Social media marketing campaigns are an excellent option for businesses to increase their brand’s profitability, awareness, and overall lifeline. The most important thing to remember is your strategies will constantly be changing. As new social platforms, products, and updates emerge, some of your strategies must adapt to them. Overall, social media can be considered an opportunity to be seized, and with the right tools and knowledge of social media goals, the results can be transformative.