Search Engine Optimization Trends

Trends in SEO (Search Engine Optimization)

Search Engine Optimization Trends are no doubt an evolving thing for the web. Especially when it comes to Google continually trending to user needs and constantly updating its Google ranking algorithm, it better understands what people need. Hence, search engine optimization is necessary for all businesses that want to stay ahead of the competition and maintain their online presence. After all, the world is utterly awash with limitless information, and finding specific and relevant information is challenging. Therefore, a search engine must relentlessly improve its ability to collect and display data, and Google does this. Thus providing certain content. An optimized search engine is like a very professional librarian who can promptly pick the same requested book. While you can rank on several search engines, including Bing and Yahoo, most Internet searches (80%) are done through Google.

As internet technology has developed rapidly, many remarkable Search Engine Optimization trends have been. Search Engine Optimization trends have been highlighted below:

#1. Voice Search – Search Engine Optimization Trends

In any case, some of us may have had an experience using a voice search and may have been startled at its functionality. Nonetheless, we can notice that using the voice search function is much easier and quicker than typing every character. Besides, voice search technology still needs much improvement. Instead, its preciseness in recognizing our voice is improving rapidly, and there are no remarkable errors when we use voice search to implement simple sentences. Consequently, it would be evident that voice search would be preferred over traditional typing search efficiency and swiftness.

Jayson DeMers, the founder & CEO of AudienceBloom, said in Forbes that smart speaker sales, like those for Amazon Echo and Google Home, surged in 2017 because these speakers are activated by voice and provide spoken search results. Users are getting even more acquainted with interacting with search engine results with their voices and ears.

According to Google, 1 out of 5 searches already come from voice queries. This is not a small proportion, and voice search will be one of the mainstream searching technologies considering its growing popularity. Tereza Litsa, a writer for Search Engine Watch, also supports the idea, saying, “voice search technology presents a big opportunity for changing the way we communicate and process information.”

#2. Mobile Focused – Search Engine Optimization Trends

Nowadays, the smartphone experience has provided groundbreaking development for people. Thus the necessity of a computer is not needed as much as they did before.

Google responds to this shift in user behavior with mobile-first indexing, which means “Google will create and rank its search listings based on the mobile version of the content. Even for listings that are shown to desktop users.” Representatives from Google have stated that we can expect the mobile-first index to launch this year.

Mobile search will be dominating soon. Accelerated Mobile Pages (AMPs) is an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. Additionally, the idea is that a handful of simple structural changes can make your site load up to four times faster and use eight times less data. 

From the perspective of ordinary customers, it is also without doubt that they will prefer to use their hand devices if they offer the same speed as a big, spacy computer.

#3. User Experience – Search Engine Optimization Trends

Considerable research on SEO has shown that slower-loading web pages are associated with higher bounce rates. Up to 40% of visitors will likely abandon your site if it loads longer than 3 seconds. Thanks to the “lighter” HTML and CSS they use and the fact that AMP content is cached in the cloud and delivered not from your server but the Google-hosted cached version, AMP pages load 30 times faster: the median load time is 0.7 seconds for AMP and 22 seconds for non-AMP pages.

Besides its efficiency, there is another improvement. in SEO besides the traditional search ranking factors, such as page speed, content relevancy, and page authority. Search engines also use information about the user, such as interests, browsing history, and location, to provide personalized search results.

Links are always an indispensable factor.

• Earning links from reputable sites has long been an accepted and effective search engine optimization technique. Thus, you can build brand authority among potential customers and search engines. When a high-quality site links to your website, search engines see that link as a testament to your site’s relevance and authority in your field. Your brand authority grows as you earn more of these links. Thus search engines are more likely to rank you favorably in the searches. Link building is not expected to disappear any sooner. 

#4. Personal Digital Assistants – Search Engine Optimization Trends

Personal digital assistants have become commonplace. We now readily accept them as part of our lives. Tools like Alexa, Siri, and Cortana have made our lives simpler. In addition, these technologies have sharply increased the number of verbal, conversational search queries.

Moreover, voice search is expected to grow even more with its integration into smart home hubs such as Alexa and Google Home. Thus helping companies access new data while users enjoy a seamless experience through everyday devices. As digital assistants go beyond smartphone devices, there is an excellent opportunity for SEO Specialists and content writers. We often see a commercial advertisements where people talk to a device for what they want. Ultimately, the device immediately implements the order, for example, ordering food online or even controlling the temperature of a house.

#5. AI and Machine Learning – Search Engine Optimization Trends

Artificial intelligence (AI) and machine learning are changing how search results are ranked. For example, machine learning can facilitate searches, helping users find contextualized results. Google’s RankBrain (Google’s deep learning algorithm) is also expected to affect the search landscape.

RankBrain remains Google’s deepest dive into machine learning. Unexceptionally, the machine’s role is equally weighty and promising in this field, just as in any other area. Eventually, though it will probably be years from now, we may see algorithm updates fade entirely in favor of an automated, continuous, and iterative algorithm updating process carried out by machine learning.

#6. Snippets & Quick Answers – Search Engine Optimization Trends

Teresa. Featured Snippets and Quick Answers. Digital image. Search Engine Watch. https://searchenginewatch.com/wp-content/uploads/sites/25/2017/10/meaning-of-faceted.png – Trends in Search Engine Optimization

Over the last few years, there has been an increase in the snippets displayed in search results across all devices. Notably, today nearly 30% of all search queries on Google have instant answers in the form of featured snippets. Featured snippets are already stealing up to 10% of traffic from top positions on the first page. With the growing adoption of structured data and, in turn, the accuracy of instant answers, featured snippets will further deprive other traffic positions.

Growing SEO Trend

The popularity of featured snippets has increased the competition among companies trying to appear on the first page of the SERP. Almost 30% of the test Google search queries show Featured Snippets. Hence this brings out the need for optimizing a site’s content to meet Google’s standards for Featured Snippets. Another area to read is Rich Snippets, which make search results more prominent.

An interesting angle to focus on during the next year is the optimization of featured snippets for voice search. Ultimately, this will involve considering the changes in the search queries and focusing more on longer keywords and natural language. Combining two trends in the search market can create an excellent opportunity for more companies to show up at the top of the SERPs.

Increased Page Relevance – Search Engine Optimization Trends

Google continues to provide users with the best web browsing experience. Google does a lot to integrate AI into its search algorithm to combine historical information and present context (location, device, etc.). The query intends to return the most relevant and personalized answer to the user quickly. Besides offering users safe websites, Google searches for sites that best match the user’s search intent – even if that’s a little different from their actual query.

Relevance of Content

Google assesses the significance of a website’s content with Latent Semantic Indexing. Latent Semantic Indexing Google can gather content from billions of websites and parse through the content, scanning for related terms and words. This means that search engines will evaluate the relevance of the content on your website. No matter how a webpage works perfectly and efficiently, nothing can outrun the page’s content, the very purpose of the search. Therefore, increasing page relevance must be one of the primary focuses of SEO. After all, unique and quality content writing around the subject matter is highly relevant.

Summing Up Noticeable Search Engine Optimization Trends

To sum up, there are several noticeable trends in SEO, from more sophisticated voice search to improving page relevance. In recent years, voice search has been improved more and more subtle, hopefully to the extent of an actual human. Furthermore, as developers focus more on the mobile environment, SEO will likely improve mobile devices. Undoubtedly, thanks to engineers’ and developers’ struggles, customers will enjoy even better and richer results in their search activity in the future.

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