Future of Social Media
Future of Social Media – Visualwebz has been providing Online Marketing since 2008.
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The Future of Social Media
Social Media’s future is open-ended, and the sky is the limit regarding off-page SEO strategies for online marketers. In fact, since the turn of the century, the influence of social media has grown exponentially. It is essential to understand such an influential source’s future and do that. First, we must answer two main questions: what is social media, and what are the different types?
Social media is the convergence of communication, publication, and the Web. It is a platform where regular people, celebrities, politicians, and companies communicate. In the early stages of the Web, social media was a foreign concept to many. It is a fact of life, and we can say that social media marketing has importance in businesses, professionals, and people. What was once used by a few hundred people is now used by billions. People use it to communicate with friends across the globe. Companies use it to attract customers, and public figures use it to reach their fan bases. Social media is becoming an integral part of our lives, and soon it will be considered a necessity in the modern world.
What Are the Different Types of Social Media?
Due to its popularity, different types of social media are being introduced. Figure 1 below shows the myriad of other social media platforms today.
Three main categories of Social Media :
Each category serves a different purpose, and as the landscape of social interaction changes, so do these social media service platforms.
Reference: https://commons.wikimedia.org | Brian Solis to categorize social sites and services into various types of social media.
Personal social networks are groups of individuals linked together in a web-like structure. Their relationships connect these individuals, such as friends, family, or colleagues. In the early days of social networking, websites like Myspace were THE network. Today social networking has grown far beyond that.
When one hears “social network,” Facebook quickly comes to mind. Due to its massive popularity as the largest social network on the planet. Facebook is a social networking website that allows users to connect and share daily whereabouts, photos, and videos. It has become such a way of life for many users that roughly two-thirds of U.S. adults use the site. And half of those users get their news from it! As of December 2022, Facebook boasts a massive 2.96 billion monthly active users.
With so many users worldwide, it’s no surprise that Facebook has grown from a simple social networking site to a business tool for companies and celebrities. From Google Plus, which tried to bury Facebook to others, Facebook still leads as a form of advertisement. Businesses can drive traffic and reach millions of users for free. This changes online advertising as small business owners can now advertise without expensive T.V. or radio ads.
Facebook has become such a cultural phenomenon that it’s changed how we communicate with one another. Individuals no longer have short phone conversations but instead share through Facebook. With important life events such as engagements or childbirth, it’s much easier to post on Facebook and reach your whole social network than to contact everyone individually.
- Active Users (2. 48 Billion)
- Average Daily Loginss ( 1.6 Billion)
- Average Time Spent (20 minutes)
- Content Shared Daily (4.7 Billion )
Twitter updates via SMS and the mobile app. For even shorter and more frequent updates, many individuals use Twitter. Twitter is a social networking service that allows users to post quick messages of 140 characters or less. These messages are known as “tweets” and are posted on the website or mobile app. Also, Twitter feels more real-time than other social media outlets and is suitable for creating and spreading word of mouth. For this reason, marketing groups such as those in the film industry constantly turn to Twitter to generate buzz and excitement for special events.
%
71% of Twitter users are reading news there
Entertainment Social Networks
The future of social media revolves around entertainment. As broadband speeds increase, many individuals have turned to streaming online to search for and access entertainment on demand. Perhaps the largest and most popular of these services is YouTube.
YouTube as a leader in the future of Social Media
YouTube is a video-sharing website that allows users to upload, view, rate, and comment on videos. Because the service is free, like many other social networking sites, it draws a large audience. YouTube has over a billion users. Almost one-third of all internet users watch hundreds of millions of hours on YouTube and generate billions of views.
YouTube holds many advantages over watching traditional television. It allows users and content marketers to create and access an almost unlimited amount of content instantly and, in many cases, ad-free. Navigation is as simple as a mouse click. Videos can be replayed to the heart’s content and organized with playlists.
Because YouTube is free and straightforward, anyone can become a unique content creator. Individuals can now post video content for millions of others to see every day. Some users have audiences and salaries that rival or exceed their television counterparts. Felix Kjellberg, also known as PewDiePie, has an audience of over 40 million subscribers and an annual salary of over $12 million. This viewership trend has forced television networks to rethink their marketing strategies and how many television stars have YouTube channels to compete for viewers.
Search for videos on YouTube has made YouTube the Google of video content. Many of the millions of videos on YouTube can be educational. Users can find informational videos and tutorials on virtually any subject with a mouse click. YouTube has revolutionized how we search for and absorb information, and it’s no surprise that Google purchased YouTube for $1.65 billion in 2006.
Professional Social Networks
As the future of social media evolves, the lines separating social networks are fading away. Many personal and entertainment networks are used by and for business and marketing. However, the king of professional social networks remains to be LinkedIn.
LinkedIn is a professional network of more than 875 million users, all with one purpose in mind: networking.
According to LinkedIn, the platform allows users to: “establish your professional profile and control one of the top search results for your name; build and maintain your professional network; find and reconnect with colleagues and classmates; learn about other companies, and get industry insights; find other professionals in the same industry using groups; share your thoughts and insights through LinkedIn’s long-form publishing platform; tap into the knowledge of your network and discover new career opportunities by searching for jobs.”
Many claim LinkedIn to be their secret weapon when hunting for jobs. As almost any professional would tell you, networking is crucial to advancing your career. You can find your next employer without ever leaving your couch.
Summary of the future of Social Media
Social media society and its future are expected to grow from small networks of hundreds of people into billions of users worldwide. It has revolutionized how we interact with one another and search for and absorb new information.
Few can predict the exact future of social media or web design. From TikTok, the Pokemon Go through to Snapchat, it’s virtually impossible to know tomorrow’s leaders.
Social media has become such an integral part of our lives that we use it daily for personal use, entertainment, and even business. We must recognize the massive growth of social media if we wish to be successful and adapt to tomorrow’s world.
With 5G being the next technological advance, we can only wait to affect social media’s future.
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Professionals
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Others
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Government Agencies and political parties.
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Future of Social Media Services Helping Small Businesses
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Besides providing SEO, page one ranking, and online marketing to local businesses. We also offer such services to small businesses in other states. For example, Federal Way, Issaquah, Kirkland, Lakewood, WA, Monroe, Olympia, Tacoma, and Bellingham, WA.
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Other states where we offer Social Media Services
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- Idaho | Boise
- New York | Brooklyn
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- Texas | Austin
- Indiana | Indianapolis
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