Snapchat Social Media Platform
Snapchat social media platform may as well be the best social media platform.
5 Reasons why Snapchat stands out
You’ve probably heard the app’s name because of its famous characteristics of taking a selfie or recording a video of up to ten seconds, which will self-destruct after viewing. At first, it can be very irritating as you may want to view it again, but it becomes a norm over time, especially when considering privacy.
Snapchat is one of the many social networking platforms available to online users. Social networking platforms usually put selfies and other user-submitted images into a user’s permanent timeline. In fact, Snapchat began simply as an application for users to share and post images on a limited-time basis, which has evolved into an ingenious technology for social media advertising and networking.
Overall, Snapchat is a widespread multimedia electronic communication app that lets users exchange photos and videos (called snaps) that are meant to disappear when viewed. It’s a “new type of camera” because it is essential to take a picture or video, add filters, lenses, or other effects and share them with friends. Five reasons why Snapchat stands out are:
No Phone Number
Snapchat doesn’t require a phone number to sign up or authenticate.
Disposable Email
You can sign up with disposable temporary email address
No Digital Footprint
There is very little left when it comes to your digital footprint
Minimal Permissions
You can actually use Snapchat with minimal permissions.
No Intrusive Advertising
Ads are seamlessly integrated with the Discover area of the app
Some History on Snapchat
It all started in April 2011 when Evan Spiegel proposed the idea of Snapchat in his product design class at Stanford University. September 2011 was when the app officially launched, and only a year after that, it had over 10 million active users!
In November 2013, Mark Zuckerberg, the founder and CEO of Facebook, tried to buy Snapchat for $3 Billion, but Spiegel saw its potential and declined the offer. By May 2015, the app’s user base had increased tenfold. As of 2020, there are an estimated 249 million daily active users. In fact, as of March 2019, Snapchat reached 90% of all 13-24-year-olds and 75% of 13-34-year-olds in the U.S. No doubt this social media platform has an excellent footing, especially when the likes of others did not make it. For example, Google Plus was shut down due to its decline in the user base.
How does Snapchat Work?
All you need to sign in with is your name, email address, and birth date. To add friends, you can upload your contacts or search for people you know. Also, you can add somebody by taking an image of their “Snapcode,” a special QR code unique to each user. To begin a conversation, you tap the big camera circle and take a snap.
Once you customize your snap with the different photo-editing filters the app offers, you can send it to anyone in your friend list or add it to your story, which is a record viewable for 24 hours by friends.
Do Messages Disappear on Snapchat?
If you set a cut-off date on a snap, they will disappear after the messages are viewed. A user is notified when the other party screenshots a snap message or photo. But third-party apps don’t trigger a notification. With that said, this can draw up privacy concerns.
Its a Story
A story is an assortment of moments within the type of footage and videos that are taken together to create a narrative. For example, Our Stories like mini-documentaries of events, holidays, game championships, or other things happening on a particular day. On Snapchat, stories appear as circles, and when you tap them, they autoplay the pictures or videos the user has collected. After Snapchat popularized the format, other social media services, including Facebook and Instagram, offered similar story-creation tools.
Snapchat Benefits Businesses
This social media platform is great for reaching an audience. Big-time celebrities, Digital Content Marketers, and Internet personalities often use this platform to show a “day in my life” or “behind-the-scenes” to their projects, and businesses can copy this strategy. These are also more likely to be seen on Snapchat than on other social media platforms or by email.
Geo-filters: These are location-specific parts that may be unfastened by visiting a particular place. Businesses use geo-filters as a way for purchasers to examine and advertise them. Someone might produce a special geo-filter for their specific event for attendees to feature their photos. Snapchat has a revolutionary way of communication; for businesses to be on board with online marketing is essential. Its popularity is all due to the easy-to-use functions that anyone can use or figure out!
But it is not all great; because of Snapchat’s limited engagement features, the business has no way of telling if their ads are being viewed by people as there isn’t a “like” button to determine whether or not people like this ad. You can also spend a limited amount of time talking about a product.
Take Away
Snapchat is one of the world’s fastest-growing applications for mobile users. Also, Snapchat is a way to communicate faster among your peers and has the simplest interface design to make the interaction process seamless.
Although, a fine line needs to be laid by its creators as to whether Snapchat will continue on its mission of being a social media platform and benefitting users through creative social content or if it will go down the rocky road of trying to integrate the interests of businesses and large corporations who will want to manipulate users for the sake of gaining a more extensive consumer base.
Snapchat might continue to grow as more millennials become aware of it, and digital media continues to grow, especially globally.
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Professional Website Development & Online Marketing through Snapchat
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Organic SEO is the Perfect Solution
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There are many SEO Companies. But we ask you to check our reviews and decide why our customers chose us.
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