Landing Pages

Ultimately landing pages during the web design process must be utilized effectively to do what it was designed to do. For example, to enhance the credibility of your business and build customer networking. In addition, the landing page design should incorporate web page tools such as navigational image mapping to engage the visitor. These, in turn, would be vehicles that steer the reader in the desired location.

The role of the Landing Page is critical in facilitating increased website traffic. The landing page spells out the pathway for the visitor and should not be global because the navigation should be tied to your website. The objective is to limit the available options for your visitor to sway from your website and help guide them toward your intended conversational target.

Intention to Persuade

The type of website and its components should persuade the reader and engage them by using interactive participation. For example, when the visitor clicks on a link to another page, the destination must fulfill the intent of providing essential services or information. Alternatively, the user will lose interest and feel it is unnecessary to stay on the website longer. Funneling the user towards meaningful destinations is also suitable for eCommerce and builds internet business and networking platforms. Often inbound advertising traffic is directed to unsubstantial dead ends that are more of a waste of time. This discourages the user from participating any further. It hurts the entire eCommerce community by leading visitors to poor interaction.

Lead Generation through Solid Landing Pages

Lead generation landing pages capture data by implementing methods of retaining visitor information to allow the e-business to market its products or services better. For example, a lead capture page can contain a form that gathers data in exchange for what the user will get in return, such as promoting products or services. The page’s sole purpose is to capture and connect with the prospect and record such data developing statistical models for expanded marketing applications. Many methods of landing pages can use for generating leads, such as the following:

• Consultation for professional services
• Free trial promotions
• Scheduled events such as luncheons and seminars
• Notification of future product launches
• Gift items and participation sale events

Leverage on PPC

The growth of search engine e-commerce and the rise of social media marketing have augmented traffic flow to an ever-growing worldwide web. More and more website owners leverage paid search advertisements, such as Facebook, Twitter, and search engine optimization, to get hits to their websites. However, getting someone to visit a site is relatively meaningless if they cannot interact. So to avoid such deficiency from an ineffective webpage and a well-developed website is needed to turn website traffic into something useful. The landing page and how it is presented initially by the visitor are vital in creating a full opportunity for traffic from search engines and social media marketing.

Intuitive and Easy to Navigate Landing Pages

A well-designed, visually appealing landing page that is user-friendly/easily navigable allows for a better initial experience for the visitor and will provide some value. Many factors go into the effectiveness of a landing page. The main focal point is how well the website assists the user in understanding what they are to do. Good landing pages will have concise language that directs the user to what process to follow so that each party achieves the goal. Again, the layout of image mapping with links connecting to a linear, hierarchical, or webbed structure, along with aesthetically pleasing graphics, betters the chance of success.

Visual Presentation of Landing Pages

A well-developed landing page’s essential components, the overall color, and visual presentation provide the first impression of a visitor experience and set the tone for the user.   A maintained website looks much better than an outdated disproportionate site that sends the message that quality standards are unimportant to the owner. Though it may not bother some visitors to a poorly maintained website, most of the time, visitors will be unimpressed and less likely to revisit the site. It’s certainly not a preferred idea to settle with poor quality web maintenance than to put forth the effort of a well-maintained website. Moreover, it’s critical to present a professional-looking business front to be confident.

Many other factors make a landing page critical to the overall website’s effectiveness. The substance behind the website’s construction is the base on which the website’s performance relies. Good website development and operational practices (web development process) are essential to maximizing a positive outcome beyond a landing page’s attractive image or fancy font. A call for action or a website payment system – a thorough analysis and in-depth approach should be taken before designing and developing a landing page.