Web Design Color

Color that helps the “Wow” Factor

Web design is a science in itself, and color plays a critical role in the success or failure of a website. Selecting a suitable color scheme is one of many web design tips that should be carefully considered. Whether it’s a website color scheme, animation, or logo. “Psychologists have revealed that people are susceptible on a subconscious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact.”

Visitors are a crucial component of any website, no matter what website you have. Hence, to get visitors to your website and keep visitors on your website longer, the website must provide an appealing and desirable color scheme. Primarily a web design color scheme must be carefully planned to meet the emotional desires of the viewers while sending the right message.

Additionally, web development for small businesses must include web designers that are open-minded to using various color selection techniques while at the same time making colors relevant to the central purpose of the website. Web design color is so critical to a website that developers should consider using external tools to help them select the appropriate website color palette. After all, not planning a website’s color scheme carefully may lead to low traffic, an uninviting website that will cause visitors to keep surfing the web for competitors.

Web Design Color Basics

Web developers need to learn the basics to create the best website possible. The web design color that is visually appealing provides positive psychological responses. The color impact should be a focal part of developing the website’s initial process.  For example, in the Importance of Color in Website Design, planning a website should begin with understanding colors. It’s always a good idea to start with the primary colors and then mix them to determine which ones are ideal for the eye.

Color groupings can be selected by mixing colors in the same family are a great start. The “psychology of color” should be included as an initial consideration in choosing web design color schemes because the effects on the mind and visitors’ emotions are essential concerns.

Types of Website Colors

Lastly, color is vital in determining a website’s message to its visitors. For instance, creating an appropriately colored website with a professional feel may signal that your company knows what they are doing and cares about its customers. Displaying a company’s logo in the company’s colors can also establish familiarity with your visitors and send the message that you are trustworthy. For instance, red provides warmth, and combinations of colors like green and red remind people of Christmas.

Be Open-Minded

Good color contrast on your website can improve visibility. Web designers should be open-minded and try various color selection techniques. To begin with, the “interaction of colors in design through complementation, contrast, and vibrancy.” Complementation involves finding colors to determine a visually appealing happy medium in color selection by finding colors at the opposite end of the color spectrum. On the other hand, contrast could be used to select a background and text color effectively.

Visibility via the correct Web Design Color

Visibility on your website is critical because visitors will have a tough time reading what the text says if you have a white background with yellow text. But if the yellow text is on a black background, it will “pop,” making it easier to read. Also, a bright, vibrant color like pink might catch your attention when viewing a website. Having vibrant colors for different websites can help direct your website visitors.

Web developers should experiment with color selection techniques to create an effective website. If you have an area of your website that you want visitors to view, you can make that part a bright color to attract their eyes to that part of the website. It may also help color code different sections of your website for an improved navigational experience in getting around your website.

Ref: https://www.shegmancommunications.com/impact-of-colors-in-advertisements/

Web Design Color Tools

Color is so important in designing websites that many tools help web developers select suitable color mixes. First, many examples of online website color selection services include Color Scheme Designer, Kuler, Colors on the Web, Color Combos, and others. These websites exist because they know that color requires careful consideration, and external tools can assist in selection.

In addition to these tools, other techniques can be used to make the time spent on color selection more efficient. For example, colors may not initially appear compatible until they are used on the website. Hence, web developers should not change the colors until they are tied to the design. Thus allowing you to see if the colors work in visual harmony. Again, color is essential, and companies have developed websites to assist in color selection. Experienced web developers stress testing your color selection in the website design before discarding color choices.

Bad Web Design Color Schemes

Avoiding the worst website designs mean that web developers must be careful when selecting the colors for their website. For example, the website https://www.pennyjuice.com uses too many vibrant colors. This website makes it hard for visitors to focus on the page’s main content. Also, viewers may find the website disturbing and not soothing to their eyes. Visitors might even consider the website a joke due to its lack of professionalism. After all, the impact on its visitors is essential.

The contrast between the yellow background and the text is too harsh. Even though the website is for kids and the colors are vibrant, the viewer may not have a positive experience.

Websites with a Lack of Color

A website lacking color can create a negative experience for a website viewer, just like a web page with too many colors. For example, the site https://uglytub.com has virtually no color at all. This website makes it hard to focus on its purpose because it is difficult to read. The reader must scan a white and black page to find important information. Hence, this website is not professional and will not attract many visitors.

This unprofessional web design color scheme undoubtedly sends a negative message to visitors to find another website. It makes one wonder how the website is advertising “How to Fix Ugly Tubs,” but the website itself is ugly. A lack of color in a website reinforces the importance of using the right colors when developing a website.

Website Development Tools Web Design Color Selection

Using proper website development tools to create a website can be beneficial. For example, the web developer for the website https://www.valleyisleaquatics.com/ did not use any tools like an online color service because their color scheme does not work. The colors on this website are misplaced and do not match the page’s content. Although the website is about swimming lessons, the background is yellow. Changing the background to blue instead of yellow will create a calming and more relevant service to the service they are selling.

Final Thoughts on Web Design Color

Color’s impact is vital that web developers carefully plan their design using various tools and techniques to ensure that their website is successful and relevant and promotes a positive visitor experience. Why bother designing websites if people don’t want to visit or even stay on them long enough to read what services or goods it offers? Remember, the objective is to provide the best website for a suitable customer base. Though website trends will continue to change, the color will always have a dominant factor in whether the website achieves its primary goal.