Google Page Experience and its Benefits.

What made it more competitive with other Page Experience tools?

Because applying new tools to the service would help Google to compete with others. Google page experience based on these criteria:

• Mobile Friendliness :

This tool performs how the page is displayed on a mobile device. Smart Insights reports that 80% of all internet users own a smartphone, and 53% of users leave a website after 3 seconds. So, you only have about 3 seconds to get customers to navigate your website! Mobile optimization is tailoring your website content for visitors from their mobile devices. This typically involves larger navigation buttons, reformatted content, and mobile-optimized images. You can check if your website is optimized for mobile devices with “mobile-friendly.” This tool will give you an idea of ​​where you can and need to improve.

• Safe Browsing:

Continuously check your page for malware and other similar content. This measurement estimates whether your page is ok for the client or whether visiting it may endanger their data.

• HTTPS :

Checks to see whether your page utilizes a safe HTTPS connection. This is another proportion of how secure the page is for the client. Google will never rank a site that appears unsafe. Safe Browsing will ensure a site is free of malware, phishing sites, malicious content, harmful downloads, and uncommon downloads. With so many websites up and running daily, this has become essential in ensuring a seamless site experience for users.

HTTPS is the secure version of the previous HTTP. In HTTPS, the communication protocol is encrypted to increase security when transmitting data. This is done so that data sharing between the client and the server is secure against information tampering, eavesdropping, and data tampering.

• No Intrusive Interstitials :

Look at whether your page contains pop-ups or what is not the norm. Be that as it may, login pages or legitimately required interstitials, for example, an age-check pop-up, won’t mean something negative for your site. A model would be a promotion where the individual can’t enter your site before excusing it or springing up covering areas of the main page content.

• Core Web Vitals :

Paint with the most content: The time it takes for the main content of a page to load. The ideal LCP measurement time is 2.5 seconds or less. Cora Web Vitals results from long research and searches for reliable user experience indicators. Over the years, Google has tested various metrics to measure the perceived experience of interacting with a web page. These are metrics related to speed, responsiveness, and visual stability. Although many indicators reflect almost precisely, no one still meets the set target.

Until now, Google has shared that the new combination of the three user experience metrics below has finally been able to quantify the value of first impressions. A page is created for the user. Not only that, but Google also confirmed that websites that meet the benchmark of a positive first impression would have 24% fewer users exiting while loading pages.

Source: https://developers.google.com/search/blog/2021/04/more-details-page-experience

What should the user do to improve it?

• Mobile search optimization: In the third quarter of 2020, mobile devices accounted for more than half of global website traffic. Google has also stated that its algorithms primarily rank pages from a site based on its content’s mobile version. So, if you haven’t already done so, you should make your page mobile-friendly by reducing redirects and code and utilizing browser caching.
• Page speed improvement: Even a one-second delay in loading time can reduce conversion rates by 7%. As a best practice, Google suggests three seconds. Several things can help improve load time, including minimizing HTTPS requests, synchronizing loading files, and investigating JavaScript loading and server response times.
• A separate call to action: This does not have to do with page speed optimization, but factors that improve interaction and conversion rates should not be overlooked. Calls to action (CTAs) are used on almost every website in some form or another to entice visitors to subscribe, sign up, or make a purchase. CTA should be designed and target specific demographics and visitors.
• Image alt text: As part of any SEO strategy, image optimization, and compression help provide a faster loading experience, but alt tags are also crucial for experience and ranking. Short, specific, and ideally, keyword-dense descriptions will help a lot. It describes the appearance and function of an image on a page in HTML code and will be displayed if the image file is not loaded.

Advantages and disadvantage of Google Page Experience

Advantage:

• You can also submit your sitemap directly to Google and get it crawled.
• You can also index and crawl your updated and new web pages.
• It also displays errors preventing your site pages from getting indexed in Google.
• You get a list of all the keywords your site is ranking.
• You can track its position, CTR, and impressions.

Disadvantage:

• Sometimes, the average position for a particular webpage is not that accurate.
• Understanding issues depicted by search consoles can be complex as they are very technical.
• It doesn’t accept HTML sitemaps.

Core Web Vitals — A vital part of the new update.

Core Web Vitals is a set of metrics that include:

• LCP, largest contentful paint: This metric measures how long it takes for the screen’s most significant piece of content to appear. This could be an image or a paragraph of text. A high grade gives users the impression that the site loads quickly. A slow website can be aggravating.
• FID, first input delay: It takes the site to respond to the first interaction. This could be as simple as a button press. A high score in this category conveys to the user that the site is quick to respond to input and, as a result, responsive. Slowness, once again, leads to frustration.
• CLS, Cumulative Layout Shift: This metric assesses your website’s visual stability. In other words, does anything move around on the screen while it is loading, and how frequently does this occur? Nothing is more infuriating than attempting to click a button while a slow-loading ad appears in that location.

Source: https://web.dev/vitals/

Page experience and Google SEO.

Websites that provide an exceptional Page Experience to their users are rewarded with prime real estate in search results. Why is this so? For one thing, it is in Google’s best interests to elevate only the best-performing websites because doing so increases user trust in the quality of Google’s search results. Furthermore, with many sites competing to provide high-quality content optimized for search, Google must rank pages using differentiators other than the content on pages.

Even before mobile traffic surpassed desktop traffic on the web, Google’s algorithm prioritized unique and high-quality content that demonstrates expertise, authority, and trustworthiness on a specific topic — what the SEO community refers to as “E-A-T” content (for Expertise, Authority, and Trustworthiness). When websites with E-A-T content receive more links from prominent external websites, their authority and credibility grow, and their page rankings improve.

Takeaway on Google Page Experience

Google Page experience is a tool to help users improve their browsing experience on Google. These updates highlight the best experiences while ensuring users can find the information. They also need to build a web ecosystem that users love. This new update won’t be the only deciding factor, as Google still considers content the most important ranking factor. A page with a certain quality of information can override the subsite experience. But for content with the same niche and relevance, page experience will be essential to improving their visibility in Google’s search results.

Whether it’s a few pages or just an about page, people always browse the internet, looking for and clicking links. To ensure that you can capture their attention and provide perfect UX, excellent content, and a fantastic page experience is a magic blend to get a high ranking on SERPs.