Best Digital Marketing Approaches

Branding is a core part of any best digital marketing approach.

The most significant part of online advertising is your brand, even without the push of the best digital marketing approach. Your business still needs an identity and create your euphemisms and ideals, so capitalize on it! Make sure you are truthful about your objectives. After all, research states that many consumers say that authenticity is crucial when purchasing products from brands. Consumers may not want to conduct business if a money-hungry aura emits from your company or if it acts as if it cares about specific issues when it indeed doesn’t. Additionally, using a constant, well-thought-out design can keep your business in passerby’s minds and is helpful for brand recognition.

Other advice is that the brand is consistent, as brands with constant values and messaging see around a 33% increase in revenue. Another thing to consider is whether your messages are controversial, as businesses can be boycotted if they display a specific political stance that customers disagree with.

Audience Targeting

When thinking about marketing in general, your core demographics should be considered. Every business is different; knowing the customers is the core of gaining potential customers. Middle-aged men are the core demographic for a company like Harley-Davidson that sells motorcycles. The company avoids Twitter as the customer base may not be as active on this social media platform. 

The general demographic who conducts commerce with you and their characteristics, such as age, gender, interests, education, and income, should be considered most—research about what media they do and do not use using this information. Your marketing pushes should be centered around your primary customers on the types of media they consume!

Websites

Websites designs are one of the best digital marketing approaches. You’re mistaken if you think your business doesn’t need a website. It is estimated that almost half of all small businesses have more online customers than before. Not only has website ownership for businesses increased from 50% to 71% in the past three years, but companies with websites are expected to grow roughly 25% within the next four years, more than companies without websites! Businesses with websites are also more credible, while businesses without websites give the impression that they’re closed.

Websites aren’t a foolproof strategy. Customers quickly judge a functional website from a poor user interface design and leave. Hence, why a website must have visually pleasing graphics for the eye. Additionally, optimizing the website for quick-loading, whether through upgrading the code or the server that hosts it, is helpful because businesses lost 2.6 billion dollars in 2020 due to slow-loading websites.

With this in mind, your website must include the address of your business and contact details, your list of products and services, and an About Us page so that the business history, credentials, experience, and other information is available. Also, do not forget that a mobile-friendly version of your website is necessary because most people browse the internet through their phones.

Video Content

Around 20% of that time is spent watching videos. Video marketing appears to be the primary approach consumers wish to see, as roughly 80% of people say they were enticed to buy a product because of videos. If that isn’t enough to persuade, about 50% of businesses say that their highest return on investment comes from video content.

Demonstration videos showcasing products are the most potent content for any business that wishes to satisfy consumers. Videos also increase people’s time on your website, so they’ll browse your products longer.

Social Networks

The company’s official social media account is the most popular digital marketing strategy. It’s not surprising considering 53% of the world’s population uses social media. It is also reported that 32% more sales are made from businesses with a social media presence. Consumers like having a corporate account to interact with, especially one that brings the company down to an informal personality that customers can relate to.

Ads on social media like Twitter help target specific demographics. Twitter allows you to pay to showcase your ad as a promoted tweet, reaching people who might not even follow you. However, your demographics might not use all social media, as mentioned earlier in my Harley-Davidson example. Therefore, while there is no harm in making accounts across multiple social media, it is best to participate in the social media that your consumers use most.

Email Marketing

A strategy that continues to be highly efficient is to use email advertisements, although you might not believe so! Businesses report that email marketing has a return on investment rate of over 4000%! Perhaps more surprising is that 80% of companies say email marketing is preferred over social media marketing.

A reason why they may not bring accurate results is that they’re typically not segmented. Email campaigns can be segmented by customizing the emails depending on the recipient’s location, age, purchase history, and experience. Doing so has reported an increase in revenue of over 700%. Emails are also similar to websites in that people might not want to spend time on an email that isn’t stylized or has a poor design. Efforts should be put into emails as they should be on your website.

Most emails are read on mobile phones, so make sure your emails are mobile-friendly! You do not want to get in trouble if your newsletters don’t have an unsubscribe button! Another great way to implement email marketing is through automation to detect when a customer is losing interest, which will respond by sending them an email to reel them back in possibly.

Pay-per-click Advertising

Although not an effective form of advertising for some businesses, you see pay-per-click (PPC) ads during web searches. Google Ads is the most used PPC system, and these advertisers have to pay the system owner a fee every time someone clicks the ad. The cost depends on the keywords that the ad uses. Roughly 20% of businesses say that their highest return on investment comes from PPC.

Unfortunately, “click fraud” has caused this form of digital marketing to become less popular, as bots purposefully click on these ads without buying anything, which results in website owners paying. It is particularly worrying since upwards of 36% of ad clicks are fraudulent. However, many businesses may still find it helpful should the fee be cheaper than the product. Examples of successful advertisers include retail, travel, publishing, and education.

Takeaway on Best Real-Life Digital Marketing Approaches

It is challenging to predict how effective digital marketing is simply due to the unpredictability of human nature. This can be seen from the 2021 GameStop short squeeze, where a group of people collaborated secretly to drive up GameStop’s stock price by 1500% to punish short-sellers who borrow stocks to sell in hopes of repurchasing them at a lower price and thus turning a profit. This is not to reduce your confidence in digital marketing but to explain any possible deviations. 

According to companies, the chart provided by Statista showcases the digital marketing methods with the best return on investment. Search Engine Optimization has been left out because I did not adequately cover it. However, it would have been the highest on this list. Content marketing (such as videos) and email marketing are the most valued companies, followed by PPC advertising and social media marketing, which aren’t far behind. Display advertisements are at dead last, which is different from PPC in that the system owner’s fee has to be paid by the advertiser regardless of consumer interaction.

The best digital marketing strategy will depend on your target audience. Some people may like social media interaction, while others prefer website ads. It would be best to invest in all options above for maximum outreach rather than choose a select few. Owning and getting a website designed is an essential part of digital marketing, and emails are the most vital type of online advertising for return on investment. Video content marketing is also very efficient.